1. Home
  2. Услуги
  3. Rebranding, restyling

Rebranding, restyling

Rebranding and restyling of the brand are two different evolutionary stages of brand development. While the need for restyling is almost unavoidable for any steadily developing brand within five to ten years, rebranding is something you'd like to avoid due to the high costs and certain risks of losing brand awareness. However, if rebranding is inevitable, BrandExpert will always support your business and guide you through this process while making it as smooth as possible and taking advantage of all the opportunities and transformations you go through.



Brand restyling is a change in the system of brand visual identification, quality renovation, and updating of a visual image of the brand with the same name, same values, and ideology.

As a rule, the basic restyling targets are the following:

  1. Brand logo

  2. Corporate identity

  3. Packaging design

The need to restyle the brand may be caused by:

Need to change accordingly to natural evolutionary development, loss of visual image relevance with time;

Incompliance of the current visual image with the brand market segment, with its positioning and commercial targets of the project;

Complications of identification, memorability, difficulties in perception of brand visual identification elements;

Complicated identification due to indistinguishable from the competitors brand image;

Undesirable associations brought up by the brand logo.

Within brand restyling activities, the unique and probably well-know on the market brand name is kept.


Unlike restyling, rebranding includes brand renaming and usually has even more serious reasons behind it, like pivotal repositioning, reputation damage, market share loss, or M&A. 

Request Rebranding or Restyling Services

To refresh and update your brand, create a new packaging or communication strategy, please, leave a request on our website or contact our manager by +7 (495) 961-25-86

1. Контактная информация:

2. Выберите необходимые разделы:

Ads design
Brand Identity
Brand Naming
Brand Strategy
Brand guideline
Brand positioning
Catalog Design
Interior design
Label design
Logo design
Packaging design
Professional photo
Rebranding, restyling
Retail branding
Web site development
© 2004–2021 — Брендинговое агентство «Остров Свободы» Brandexpert
  • Карта сайта
  • В соответствии с положениями п. 1 ст. 1229 ГК РФ, исключительные права на все материалы, размещенные на сайте www.os-design.ru, принадлежат их правообладателям. Использование материалов размещенных на сайте возможно только с письменного согласия правообладателя. Любое неправомерное использование указанных материалов третьими лицами и/или организациями, а именно, копирование, цитирование, размещение на других сайтах без официального разрешения правообладателей влечет за собой ответственность, предусмотренную действующим законодательством РФ о защите исключительных прав.