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Rebranding, restyling

Rebranding, restyling

Rebranding and restyling of the brand are two different evolutionary stages of brand development. While the need for restyling is almost unavoidable for any steadily developing brand within five to ten years, rebranding is something you'd like to avoid due to the high costs and certain risks of losing brand awareness. However, if rebranding is inevitable, BrandExpert will always support your business and guide you through this process while making it as smooth as possible and taking advantage of all the opportunities and transformations you go through.

Projects rebranding, restyling

NAYADA Creating the visual strategy for NAYADA, a global developer and manufacturer of innovative interior and exterior solutions. Designing the logo and corporate identity, developing website design and crafting brand marketing communications.

Kolomensky

BLUMARTCreating the brand for the first and largest hypermarket of plumbing and tiles in Russia, BLUMART. The project includes: platform for positioning and naming, creating a logo and identity, designing the interior, and developing a brand book.

AQUAROSADesigning the logo and packaging for the pharmaceutical brand AQUAROSA. The foundation of the innovative products is a concentrated solution of natural Altai salts. Developing the website and project presentation for the effective brand development.

PROFIL DOORSThe BRANDEXPERT agency conducted a comprehensive rebranding for the PROFIL DOORS company. We developed the brand platform, logo, corporate style, advertising design, retail brand and brand book.

Veda PharmacyCreating a brand and developing a brand book for the veterinary company VEDA, a leading Russian developer in the field of veterinary phytotherapy. Establishing a corporate style and logo for the brand, the first choice in animal care and treatment.

KABOSHBRANDEXPERT agency made a comprehensive rebranding for cheese producer KABOSH. A brand platform, logo, corporate identity, advertising design, product packaging and brandbook were developed.

VitamirBRANDEXPERT agency made successful rebranding of pharmaceutical company VITAMIR. A brand platform, logo, corporate identity, packaging design and brand book were developed.

Rebranding of "Sochinsky Meatworks," the largest producer of delicatessen meats and sausages in southern Russia. Developed packaging and label design for products. Created brand guidelines and positioning strategy outlined in a brand book.

The BRANDEXPERT agency conducted the rebranding of the company DECORATION, including the brand platform, logo and corporate style. As part of creating the retail brand, interior designs, positioning strategy and advertising design were developed.

Creating the DAREL brand, manufacturer of storage systems and accessories for home and garden. Developed logo and corporate identity, packaging design and product labels. Professional photoshoots were conducted to promote the brand on marketplaces.

Vkusy Mira"Vkusy Mira” translated as “Tastes of the World" is the first Russian brand of natural snacks

Miratorg: corporate styleThe largest Russian agro-industrial holding, the absolute leader in the production of pork and beef in Russia Miratorg has updated the visual image of its corporate brand and retail brands to unify the brand graphically and stylistically.

BRANDEXPERT updated the packaging and label design of the entire range of cheeses marketed under the Auchan private label. Within the framework of the project, we’ve created professional photos, food styling, new packaging and label design.

IXcellerateBRANDEXPERT has updated the corporate identity of the IXcellerate brand, one of the leading data centers in Russia. The new corporate identity maintains continuity with the previous design

Hoff Furniture & Home SuppliesBrandExpert elaborated a unique retail strategy, retail design solutions, and corporate brand guidelines for the largest Russian furniture retailer Hoff.

ECOTEX: Monospace и Montblanc

MOONMOON is the largest furniture factory in Europe. BRANDEXPERT agency made a repositioning, created logo, brandbook, packaging design and retail branding of furniture stores.

Miratorg: pet foodMIRATORG — pet food from the largest vertically integrated agricultural holding in Russia. As part of the project a brand platform was developed, packaging design were created and photography of the product lines was carried out.

ROSTROST holding is one of the largest players in the Russian food market. Brandexpert completely updated ROST's corporate brand identity, logo design, brand guidelines, and packaging design solutions.

OKRAINAOkraina holding’s matrix includes only natural meat products. The branding agency BRANDEXPERT re-branded the whole holding: developed the corporate brand identity, logo, brand guidelines, website, and also created packaging design.

AgeevskiyCreating the brands "Pshenitsyn" and "Papa Roma" for the confectionery factory "Ageevsky". Logos for the brands, packaging design and product labels were developed. The corporate logo and brand identity of the company "Ageevsky" have been updated.

KontiKonti confectionery corporate brand restyling performed by Brandexpert: logo and corporate identity design, retail store interior design, brand guidelines, packaging and label design, multiple sub-brands created from scratch.

International language schools iORBrandexpert branding agency rebranded iOR international language school: Brand Positioning and Strategy, created Logo and Identity, Brand Guidelines and Website.

klinskiyThe updated packaging design for Klinsky brand, one of the key assets in PRODO Group portfolio.

BonjourBrandexpert elaborated a new brand image and packaging design for the exquisite dessert Bonjour by Konti Group.

SilсaMedBrandExpert elaborated a brand strategy, a new brand architecture, brand identity, and packaging design solutions for the professional oral care brand SilсaMed.

Green RayThe Brandexpert branding agency restyled one of the largest canned vegetable brands Green Ray: logo and identity design, packaging design

NEWTECK Well Service

NEWTECK Well ServiceThe updated corporate identity for NEWTECK Well Service creates a holistic professional brand image and strengthens the brand's position in the international market.

OllisOllis is a chain of restaurants and a food delivery service in St.-Petersburg. Brandexpert delivered the brand strategy, identity design, ads, and brand guidelines.

EcotexEcotex is a Russian brand of stylish home textiles offering a wide selection of high-quality products made of natural materials. Brandexpert updated the brand image, created a new packaging design, ads, and a product catalog.

Garden Ring bicycle raceBrandExpert developed identity design for the amateur bicycle race "Sadovoe Koltso" (Moscow Garden Ring).

Miratorg chilled poultry products

AquarelleBrandExpert elaborated a positioning strategy and corporate identity for the new retail chain “Aquarelle” by Immochan development group.

Kupi KolyaskuBrandExpert created an interior design concept and a new visual communications strategy for “Kupi Kolyasku” store selling strollers and accessories for babies and toddlers under 6 years of age.

Restyling

Brand restyling is a change in the system of brand visual identification, quality renovation, and updating of a visual image of the brand with the same name, same values, and ideology.

As a rule, the basic restyling targets are the following:

Brand logo
Corporate identity
Packaging design

The need to restyle the brand may be caused by:

Need to change accordingly to natural evolutionary development, loss of visual image relevance with time;

Incompliance of the current visual image with the brand market segment, with its positioning and commercial targets of the project;

Complications of identification, memorability, difficulties in perception of brand visual identification elements;

Complicated identification due to indistinguishable from the competitors brand image;

Undesirable associations brought up by the brand logo.

Within brand restyling activities, the unique and probably well-know on the market brand name is kept.

Rebranding

Unlike restyling, rebranding includes brand renaming and usually has even more serious reasons behind it, like pivotal repositioning, reputation damage, market share loss, or M&A.