Ребрендинг зубных паст SILCAMED
Ребрендинг зубных паст SILCAMED
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SilсaMed

SilсaMed is a Russian oral care brand based on German technologies and excellent quality. Brand’s professional expertise, high quality, modern technologies, and own production line allow the brand to create a wide range of dentifrices and oral care products: toothpastes and brushes for adults and children, rinses, fresheners, dental flosses, and professional care products. The brand’s products are sold in retail chains under its own brand or various private labels, as well as in specialized stores, pharmacies, online stores.

Разработка логотипа зубной пасты SILCAMED
Разработка логотипа зубной пасты SILCAMED
Зубные пасты со вкусом дизайн SILCAMED
Зубные пасты со вкусом дизайн SILCAMED
Дизайн упаковки профессиональных средств SILCAMED
Дизайн упаковки профессиональных средств SILCAMED
Рестайлинг зубных паст SILCAMED
Рестайлинг зубных паст SILCAMED
Новый дизайн бренда SILCAMED
Новый дизайн бренда SILCAMED
Дизайн этикетки зубной пасты SILCAMED
Дизайн этикетки зубной пасты SILCAMED
Упаковка детской зубной пасты SILCAMED
Упаковка детской зубной пасты SILCAMED
Дизайн было стало
Дизайн было стало

The excessive amount of products and poorly structured brand portfolio did not allow SilcaMed to expand its audience and enter higher price segments. The brand equally needed to rethink the portfolio structure, develop a new visual identity system, and new packaging design for all the lines.
Branding agency Brandexpert developed a new positioning strategy and a new efficient brand portfolio structure with a clear identification of lines according to the price segment and functionality. As well, Brandexpert updated the current corporate identity and created a new packaging design for all product lines.

Оказанные услуги:
В проекте использованы фотоматериалы:
Предоставленные заказчиком / BRANDEXPERT «Остров Свободы» / ShutterStock
Simple Bishenov & Partners Law Firm

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