Branding agency BrandExpert “Freedom Island” is a leader in the Russian market of branding and naming services. The company has considerable experience and offers professional development of legal brand names with good performance and efficiency on the market.
In most common sense Branding is the process of creation, development and managing the brand. More precisely branding could be defined as a creation of unique name and image for a product in the consumers' mind.
Every brand is constantly developing and changing according to natural evolution and modification in the surrounding environment, market system, end-users preferences and competitors’ activity.
Logo is the most effective means of identification and individualization of brand. It is a reflection of brand strategy, it implies the name, carries brand colors, graphic and typographic properties. It is reflected on all corporate identity merchandise.
Corporate identity of the brand combines graphic forms, properties and key principles of establishing brand visual communication system.
The brand guideline is the most important strategic document combining all the information about the brand, starting from the basics of its philosophy and positioning strategy to the key aspects of the system of visual identification and the smallest details of every corporate identity element.
Printing products of the brand are the main carriers of its key values. Printed items are strategic instruments of brand communication with the end-users and business partners. Polygraphic products often serve to remind customers and partners of your brand, to support the image of your company.
The packaging design is one of the key marketing tools maybe even more powerful than advertising and discount programs. It helps the potential customer to identify the product, its qualities and to form a definite opinion about it.
Development of interior design is the process of creation of the most appropriate and functional space of the brand as one of strategic elements of brand communication with the end-user.
Brand corporate web site is the most complete and decent presentation of your company in Internet, targeted at the most wide range of potential clients and partners.