Brand book is the most important strategic document combining all information about brand, starting from the basics of its philosophy and positioning strategy to the key aspects of the system of visual identification and the smallest details of every corporate identity element.
Brand book structures and optimizes all the information about brand. Brand book brings unified logic to brand strategy, helps to work out recommendations that will allow to keep brand unity and integrity of its image in all brand communications with the target audience.
"Samson-Pharma" is one of the largest Moscow drugstore chains with the highest quality of customer services
“Niti-Niti” is a cute young and fashionable Russian brand of contemporary designed clothes, accessories and presents
“Orlovsky" is a modern park hotel with a perfect infrastructure offering a prime quality family leisure just in the Moscow suburbs.
Branding agency BRANDEXPERT The Freedom Island has developed a visual identity of the retail brand in New Moscow district. Branding of the Novomoscovsky shopping center includes brand positioning, logo and identity design, brand guidelines and advertising design.
Mustang Feeding Technologies is the leading Russian manufacturer and supplier of feeds for farm animals
Love Asia is a new chain of urban Asian cuisine cafe offering a wide range of classic and the most popular dishes from the menu of various Asian countries.
The "Moscow Windows" brand restyling: new logo creation, corporate identity development, brand book preparation, catalog design.
"Vykhodnoy" shopping center is a new retail project in the Moscow suburbs in Lyubertsy focused on a broad audience of modern active consumers who are accustomed to all the benefits of the format of large shopping centers.
KFC entry onto the Russian market is an important event in the development of large-scale international brand Yum! Brands.
New up-to-date brand of jewelry design watch, targeted at wide modern audience of strong, active and mobile people who follow fashion trends and strive for support of their own unique style, emphasize their bright individuality.
DREAM LAND is modern premium Russian brand of unique beds and sophisticated accessories for bedrooms and interiors.
Confectionery manufacturer Dobrininskiy is one of the oldest Moscow confectionary producers, established in 1914.
Integral development of the brand Sreda as the new up-to-date project in time-café segment includes: naming, logo, corporate identity, image brand communications and also web site design.
Kroshka Kartoshka is the leader of Russian fast food. It is the first and largest chain which actively promotes its unique style on the basis of conceptual meal made of baked potato with various feelings.
Unique project Club 418 is a membership intellectual club for Moscow elite, who are interested in today’s economic, political, art, sport, literature issues, etc.
STARFOODS Menu is selectively formed from an assortment of the most popular dishes of various fast-food formats.
HYUNDAI is the largest worldwide group corporation that combines such industries as mechanic engineering, shipbuilding, production of construction equipment and many others.
Development of the new visual strategy of food product brand Miratorg includes the following: logo design, corporate identity, packaging design, brand book, design of interior solutions, and design of Miratorg corporate stores.
Ostenhoff is a private security agency, providing professional services in the sphere of integral and physical security.
Prime STAR is a network of fast-food restaurants for people who care of their healthy diet and save time.
Vnukovo Outlet Village is a special project in a completely new (for the Russian market) trade format “outlet”.
WokStreet Café is a new project in the segment of Asian noodle café, targeted at the most dynamic, young and stylish audience of today’s customers.
Patio Kitchens is a new brand in the segment of kitchen furniture, offering the Russian market optimized combination of high-level individual service, widened range of original design solutions for every kind of kitchen at the most appropriate prices.
Clinic+31 is a multi-field medical center, founded on the basis of the City Clinical Hospital N31 (one of Moscow hospitals).
Zelyoniy Standart is a new chain brand in the segment of healthy food product shops. It provides the freshest and ecologically healthy products.
Structure of brand book
Brand book is a detailed guidance for brand and corporate identity management. It involves the following strategic aspects:
Brand philosophy is the key theoretical section of a brand book which describes brands essential targets, key aspects of brand ideology and message.
Basics of Brand positioning strategy is a section of a brand book that describes the brand positioning strategy through four dimensions of its perception (functional, social, mental, spiritual).
Visual brand strategy is a section of a brand book which specifies basic principles of visual communication between brand and audience (semiotics and semantics, signs, symbols, brand color palette, etc.).
Constants of brand identification strategy is a practical section of a brand book that describes all principles and rules of logo development and use, corporate identity, corporate color palette, additional image graphics and other elements of brand visual strategy.
Design standards of corporate identity merchandise is applicable section of a brand book which includes all kinds of brand corporate identity merchandise with all recommendations on their correct use. This section describes all the design standards for business documents, corporate printed products, image and commercial materials, souvenir and gift products, interior and exterior solutions, brand web space etc.