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Brand guideline

Brand guideline

Refined brand guideline developed by BrandExpert will help your brand creating a strong visual identity sustem that maintains brand unity, reflects your core values, and helps to increase brand awareness. Our designers develop a new visual language to facilitate the communication betwen your brand and its target customers.

Projects brand guideline

Kolomensky

BLUMARTCreating the brand for the first and largest hypermarket of plumbing and tiles in Russia, BLUMART. The project includes: platform for positioning and naming, creating a logo and identity, designing the interior, and developing a brand book.

PROFIL DOORSThe BRANDEXPERT agency conducted a comprehensive rebranding for the PROFIL DOORS company. We developed the brand platform, logo, corporate style, advertising design, retail brand and brand book.

Veda PharmacyCreating a brand and developing a brand book for the veterinary company VEDA, a leading Russian developer in the field of veterinary phytotherapy. Establishing a corporate style and logo for the brand, the first choice in animal care and treatment.

KABOSHBRANDEXPERT agency made a comprehensive rebranding for cheese producer KABOSH. A brand platform, logo, corporate identity, advertising design, product packaging and brandbook were developed.

VitamirBRANDEXPERT agency made successful rebranding of pharmaceutical company VITAMIR. A brand platform, logo, corporate identity, packaging design and brand book were developed.

Rebranding of "Sochinsky Meatworks," the largest producer of delicatessen meats and sausages in southern Russia. Developed packaging and label design for products. Created brand guidelines and positioning strategy outlined in a brand book.

The BRANDEXPERT agency conducted the rebranding of the company DECORATION, including the brand platform, logo and corporate style. As part of creating the retail brand, interior designs, positioning strategy and advertising design were developed.

OCEANISBRANDEXPERT agency made a comprehensive work to create a unique OCEANIS retail brand

Miratorg: corporate styleThe largest Russian agro-industrial holding, the absolute leader in the production of pork and beef in Russia Miratorg has updated the visual image of its corporate brand and retail brands to unify the brand graphically and stylistically.

AlphaPetAlphaPet – super-premium food for animals. BRANDEXPERT agency made a brandbook, advertising design and product catalog of AlphaPet.

IXcellerateBRANDEXPERT has updated the corporate identity of the IXcellerate brand, one of the leading data centers in Russia. The new corporate identity maintains continuity with the previous design

Hoff Furniture & Home SuppliesBrandExpert elaborated a unique retail strategy, retail design solutions, and corporate brand guidelines for the largest Russian furniture retailer Hoff.

MOONMOON is the largest furniture factory in Europe. BRANDEXPERT agency made a repositioning, created logo, brandbook, packaging design and retail branding of furniture stores.

ROSTROST holding is one of the largest players in the Russian food market. Brandexpert completely updated ROST's corporate brand identity, logo design, brand guidelines, and packaging design solutions.

DarovDarov is a new retail chain with a strong accent on delicious prepared foods. Brandexpert developed the new brand from scratch: brand name, brand identity, logo, brand guidelines, packaging design, and interior design solutions

OKRAINAOkraina holding’s matrix includes only natural meat products. The branding agency BRANDEXPERT re-branded the whole holding: developed the corporate brand identity, logo, brand guidelines, website, and also created packaging design.

AgeevskiyCreating the brands "Pshenitsyn" and "Papa Roma" for the confectionery factory "Ageevsky". Logos for the brands, packaging design and product labels were developed. The corporate logo and brand identity of the company "Ageevsky" have been updated.

KontiKonti confectionery corporate brand restyling performed by Brandexpert: logo and corporate identity design, retail store interior design, brand guidelines, packaging and label design, multiple sub-brands created from scratch.

International language schools iORBrandexpert branding agency rebranded iOR international language school: Brand Positioning and Strategy, created Logo and Identity, Brand Guidelines and Website.

WaterfulBrandexpert created a new brand from scratch. Waterful is the first Russian spring water in eco-friendly paper packaging. We developed Brand Strategy, Brand Name, Identity and Packaging Design, Brand Guidelines, Product Catalog.

Bishenov & Partners Law Firm BrandExpert developed a strong brand for one of the leading Moscow law firms Bishenov & Partners. Along with the strategy, we’ve created a compelling brand identity, logo design, and communications

Guten MorgenBrandExpert created the brand identity and packaging design for the whole assortment of high-quality home textiles by Guten Morgen.

OllisOllis is a chain of restaurants and a food delivery service in St.-Petersburg. Brandexpert delivered the brand strategy, identity design, ads, and brand guidelines.

Samson PharmaSamson-Pharma is one of the largest Moscow drugstore chains with the highest quality of customer services. Brandexpert updated the brand identity, developed a new brand strategy, brand guidelines, and interior design solution

AquarelleBrandExpert elaborated a positioning strategy and corporate identity for the new retail chain “Aquarelle” by Immochan development group.

Integrated development of the new beauty salon brand Like Me: brand positioning, naming, identity design, comprehensive brand guidelines, communication strategy.

Integrated development of the APTOS brand offering innovative technology of thread lifting: corporate brand identity design, packaging designing for professional thread lifting products, comprehensive brand guidelines.

ImperiaBrandexpert created a brand strategy, identity design, guidelines, advertising and packaging design for a new cafe and delivery service Imperia

Samfruit

SamfruitSamfruit is the largest manufacturer and importer of dried fruits, vegetables, and herbs from Uzbekistan. Brandexpert has developed a corporate identity, a brand guidelines, and a corporate website reflecting the key brand values

“Shagi” Chess Academy BrandExpert The Freedom Island created a unique brand identity for a Moscow Chess School for kids and teens.

OZON.RURetail branding. Interior design of the OZON.RU retail chain by Brandexpert.

Brandexpert branding agency developed Rebranding, created Packaging Design and Brand Guidlines for russian brand of office paper Snegurochka

Niti Niti“Niti-Niti” is a cute young and fashionable Russian brand of contemporary designed clothes, accessories and presents

Orlovsky“Orlovsky" is a modern park hotel with a perfect infrastructure offering a prime quality family leisure just in the Moscow suburbs.

Other Services

Brand positioning

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Brand guidelines structure

The brand guideline is detailed guidance for brand identity management. It involves the following strategic aspects:

Brand mission is the key guiding star explaining the brand's determination and its key purpose.

Brand vision is the perfect future your brand would like to make true.

Positioning is a unique image in minds of the audience your brand aims to reach.

The visual brand strategy is a system of visual communication between the brand and its audience revealing your brand's values through multiple signs, symbols, colors, and their specific combinations.

Tone of voice is the way your brand talks to your audience, it's all about the word choice, brand image, and the character behind your brand.

Interior design is a unique space and the special atmosphere your brand creates and shares with its customers.

Together, these aspects create a holistic image of your brand and bring a unique experience your customers would like to share with their friends and families.