In most common sense Branding is the process of creation, development and managing the brand. More precisely branding could be defined as a creation of unique name and image for a product in the consumers' mind. Mainly it's carrying out through brand identity design, packaging design and advertising campaigns on a consistent base.
Thr main goal of branding is to establish a significant and easily differentiated presence in the market and to attract and retain loyal customers.
BRANDEXPERT "Liberty Island" branding agency has developed a visual strategy for the “Vkus & Tsvet” brand (literally means Taste & Color). It’s a multifunctional space uniting people who chose the path of development, conscious, healthy and happy life.
BIOTOX is the new brand of cosmetics and hygiene products for body and face care selling throw pharmacy retail chains.
NUTBERRY is a new brand of GOOD FOOD company gathering a wide range of nuts, dried fruits and mixtures focused on active modern audience of people who care about their health and nutrition.
Design Studio BRANDEXPERT Freedom Island has developed a new visual strategy and package design of the gourmet tea brand Niktea.
Love Asia is a new chain of urban Asian cuisine cafe offering a wide range of classic and the most popular dishes from the menu of various Asian countries.
The "Moscow Windows" brand restyling: new logo creation, corporate identity development, brand book preparation, catalog design.
Casa Bianca is a new brand in the segment of sophisticated bed sheets, made from high quality natural materials.
The AERODOM Business Centre identity restyling: logo design, brand identity, catalogue design.
Rasti Bolshoi is Russian brand of infant food products. Development of brand Rasti Bolshoi includes wide range of works: logo design, development of corporate identity, design of packaging for all range of baby puree, porridges and milk stick biscuits.
Australian Trade House is the biggest supplier of high-quality meat products; it is specifically major supplier of marbled beef for restaurants, hotels and supermarkets.
Confectionery manufacturer Dobrininskiy is one of the oldest Moscow confectionary producers, established in 1914.
BIOLIO is a new Russian brand of natural oils produced by cold press. Thus, oils maintain all their natural values of unique product.
HYUNDAI is the largest worldwide group corporation that combines such industries as mechanic engineering, shipbuilding, production of construction equipment and many others.
This brand is one of the leaders at the Russian market of services in the sphere of aesthetic medicine and cosmetology.
WokStreet Café is a new project in the segment of Asian noodle café, targeted at the most dynamic, young and stylish audience of today’s customers.
Camelion is one of the leading brands at contemporary market of illumination devices, electrical goods and power supply elements.
Clinic+31 is a multi-field medical center, founded on the basis of the City Clinical Hospital N31 (one of Moscow hospitals).
Zelyoniy Standart is a new chain brand in the segment of healthy food product shops. It provides the freshest and ecologically healthy products.
CARAMEL is a trademark of a chain of pharmacies 36.6, targeted at a wide audience of young stylish girls and their mothers who can appreciate all advantages of cosmetic products, made with the use of natural sugar, essential oils and fruit additives.
PLUSHE is a new original brand of health and beauty aids made of natural cellulose and distinguished by high quality, softness and tender care of skin.
Brand Azbuka Zdorovya combines a wide range of healthcare food products such as fruit bars, sugar-free lollipops, herbal teas and also other diet and diabetic products.
Nika is the leading Russian manufacturer of jewel watch and accessories. The company offers sophisticated collections of watch and accessories which value is beyond time. Nika is the leading Russian manufacturer of jewel watch and accessories. The company offers sophisticated collections of watch and accessories which value is beyond time. It combines singularity and elegancy of jewel products with accurateness of the Swiss and Japanese watch mechanisms.
Ecotex is a contemporary Russian brand of home textile products which suggests a big selection of high quality products made of natural materials.
ICECRO is a unique project for Russian market of ice-cream shops, offering a wide selection of natural ice-creams and exclusive desserts.
Ezhevikin - male surname, derived from word “ezhevika” - “blackberry”. Ezhevikin is a new chain brand of bakery and sweetshops.
Key branding stages
Market research as branding economic basis is an essential stage and a start point for any further work within branding.
Selection of priority positioning strategy — determination of positioning strategy sets a direction for the development of the future visual-communicative brand strategy, defines the key values of the brand for the end-users.
Development of brand name (naming) and its registration in Patent and Trademark Agency of Russia. A unique name and its legal protection create a comfortable environment for brand promotion in the long-term perspective.
Logo development is one of the key branding stages that determine the basis of the future strategy of brand visual communications.
Development of brand corporate identity as an integral stage of branding allows providing unity and the ultimate presence of the brand.
Packaging design is an essential stage of commercial branding which helps to create a brand image within a market, distinguish it from the competitors and spark sales.
Brand guideline development. A brand guideline is a unified document which combines branding work results. It includes theoretical brand aspects (philosophy, positioning) and practical recommendations on how to use its visual attributes.
Interior design is another branding stage which helps to create a unique brand environment, reflect its inner essence and key values as well as to bring end-users loyalty.
Each brand is unique. Branding has no standard solutions that can be implemented for different projects and brands. Every solution is unique, strategically adjusted and effective only for the given project. Thus the cost of branding services is always calculated individually, depending on volumes, project peculiarities and strategic marketing targets of branding.