VEDA is a leading Russian researcher in the field of veterinary phytotherapy, a developer and manufacturer of advanced veterinary products based on natural components for the health and beauty of animals. With over 20 top-choice brands in its arsenal, VEDA offers around 300 original products spanning 25 years of work. The brand is represented in more than 10 countries worldwide.
The BRANDEXPERT team faced the task of comprehensive rebranding, including brand platform, logo and corporate style, packaging design with product range expansion, as well as the brand's visual strategy in digital environments and marketplaces.
At the core of the concept lies the essence of the VEDA brand, symbolizing care for domestic animals. VEDA brings the joy of companionship with beloved pets, aiding owners in improving their quality of life and extending the active longevity of their animals.
The concise and dignified logo design conveys the company's key attribute: VEDA is a veterinary expert, the preferred brand for treating and caring for animals. The brand's primary colors are turquoise and silver. This combination conveys ideas of naturalness, ecological consciousness, effectiveness, safety, reliability, and care, while also reflecting the company's commitment to technological innovations. Additional brand colors are used for product differentiation across all categories.
The visual communication of any veterinary brand always includes images of animals. For the VEDA brand, a highly relevant photo style was chosen: friendly, exuding an aura of expert care and tender love for pets.
