Development of brand logo
The logo is the most effective means of identification and individualization of the brand. It is a reflection of brand strategy, it implies the name, carries brand colors, graphic and typographic properties. It is reflected on all corporate identity merchandise. Development of logo is the first and essential step in creation of the unified system of brand visual communications with the representatives of its target audience. The end-user perceives recognizable logo design as a quality mark which has credibility and helps the end-user to identify product or service quickly among a number of competitive trademarks.
Brand characteristic aspects, its market segment and positioning, its character, ideology and key values determine logo design style and its aesthetics. Depending on the brand character and positioning logo design always emphasizes such brand values as a certain way of life, sophisticated taste or reliability, confidence, strength etc.
Rodnaya Priroda (originally translated from Russian as The Mother Nature) is a new brand of fresh organic milk and dairy products with short storage period.
The updated packaging design uses modern food styling and gastronomical approach allowing to enhance the taste of the product and improve brand’s position in the market.
"Vkusy Mira” translated as “Tastes of the World" is the first Russian brand of natural snacks
"Samson-Pharma" is one of the largest Moscow drugstore chains with the highest quality of customer services
“Niti-Niti” is a cute young and fashionable Russian brand of contemporary designed clothes, accessories and presents
“Orlovsky" is a modern park hotel with a perfect infrastructure offering a prime quality family leisure just in the Moscow suburbs.
"Umalat" company is the largest Russian producer of fresh natural Caucasian and Italian brine cheese
BIOTOX is the new brand of cosmetics and hygiene products for body and face care selling throw pharmacy retail chains.
Branding agency “Island of Freedom” restyled the logo and packaging design of natural and organic snacks "Yablokov".
NUTBERRY is a new brand of GOOD FOOD company gathering a wide range of nuts, dried fruits and mixtures focused on active modern audience of people who care about their health and nutrition.
Design Studio BRANDEXPERT Freedom Island has developed a new visual strategy and package design of the gourmet tea brand Niktea.
Mustang Feeding Technologies is the leading Russian manufacturer and supplier of feeds for farm animals
Love Asia is a new chain of urban Asian cuisine cafe offering a wide range of classic and the most popular dishes from the menu of various Asian countries.
The "Moscow Windows" brand restyling: new logo creation, corporate identity development, brand book preparation, catalog design.
"Vykhodnoy" shopping center is a new retail project in the Moscow suburbs in Lyubertsy focused on a broad audience of modern active consumers who are accustomed to all the benefits of the format of large shopping centers.
KFC entry onto the Russian market is an important event in the development of large-scale international brand Yum! Brands.
Casa Bianca is a new brand in the segment of sophisticated bed sheets, made from high quality natural materials.
New up-to-date brand of jewelry design watch, targeted at wide modern audience of strong, active and mobile people who follow fashion trends and strive for support of their own unique style, emphasize their bright individuality.
The AERODOM Business Centre identity restyling: logo design, brand identity, catalogue design.
DREAM LAND is modern premium Russian brand of unique beds and sophisticated accessories for bedrooms and interiors.
Rasti Bolshoi is Russian brand of infant food products. Development of brand Rasti Bolshoi includes wide range of works: logo design, development of corporate identity, design of packaging for all range of baby puree, porridges and milk stick biscuits.
Australian Trade House is the biggest supplier of high-quality meat products; it is specifically major supplier of marbled beef for restaurants, hotels and supermarkets.