Development of brand logo
The logo is the most effective means of identification and individualization of the brand. It is a reflection of brand strategy, it implies the name, carries brand colors, graphic and typographic properties. It is reflected on all corporate identity merchandise. Development of logo is the first and essential step in creation of the unified system of brand visual communications with the representatives of its target audience. The end-user perceives recognizable logo design as a quality mark which has credibility and helps the end-user to identify product or service quickly among a number of competitive trademarks.
Brand characteristic aspects, its market segment and positioning, its character, ideology and key values determine logo design style and its aesthetics. Depending on the brand character and positioning logo design always emphasizes such brand values as a certain way of life, sophisticated taste or reliability, confidence, strength etc.
Complex brand restyling, development of a new collection of unique packaging designs with modern food styling and gastronomical approach.
BRANDEXPERT "Liberty Island" branding agency has developed a visual strategy for the “Vkus & Tsvet” brand (literally means Taste & Color). It’s a multifunctional space uniting people who chose the path of development, conscious, healthy and happy life.
Rodnaya Priroda (originally translated from Russian as The Mother Nature) is a new brand of fresh organic milk and dairy products with short storage period.
"Vkusy Mira” translated as “Tastes of the World" is the first Russian brand of natural snacks
"Samson-Pharma" is one of the largest Moscow drugstore chains with the highest quality of customer services
“Niti-Niti” is a cute young and fashionable Russian brand of contemporary designed clothes, accessories and presents
“Orlovsky" is a modern park hotel with a perfect infrastructure offering a prime quality family leisure just in the Moscow suburbs.
"Umalat" company is the largest Russian producer of fresh natural Caucasian and Italian brine cheese
Branding agency BRANDEXPERT The Freedom Island has developed a visual identity of the retail brand in New Moscow district. Branding of the Novomoscovsky shopping center includes brand positioning, logo and identity design, brand guidelines and advertising design.
BIOTOX is the new brand of cosmetics and hygiene products for body and face care selling throw pharmacy retail chains.
Branding agency “Island of Freedom” restyled the logo and packaging design of natural and organic snacks "Yablokov".
NUTBERRY is a new brand of GOOD FOOD company gathering a wide range of nuts, dried fruits and mixtures focused on active modern audience of people who care about their health and nutrition.
Design Studio BRANDEXPERT Freedom Island has developed a new visual strategy and package design of the gourmet tea brand Niktea.
Mustang Feeding Technologies is the leading Russian manufacturer and supplier of feeds for farm animals