KABOSH is Russia's leading producer of author's aged cheeses, developing the culture of hard and semi-hard cheese consumption in Russia. BRANDEXPERT agency made a comprehensive rebranding for cheese producer KABOSH. A brand platform, logo, corporate identity, advertising design, product packaging and brandbook were developed. The positioning is based on a key idea: KABOSH is the brand of first choice and a symbol of the superior taste of patiently ripened cheeses produced in Russia.
KABOSH is a unique collection of aged author's cheeses made from superior milk from our own production. The original recipe for each product is developed by an international team of experienced technologists and cheesemakers from Russia, Italy, the Netherlands, Spain, the UK and France.
During the restyling, it was important to emphasise the origins of the brand. The new logo is based on the modern, concise emblem of Velikiye Luki, the place where KABOSH cheeses are made.
The updated design concept became the basis for the KABOSH corporate identity, an effective tool for building a strong corporate brand.
The strategic and graphic constants of the positioning have been enshrined in the comprehensive KABOSH brand book, the founding brand document.
During the rebranding process, professional photography was taken of the entire cheese range. The resulting materials formed the basis for the design of the packaging and label, the product catalogue, presentations and the brand's visual strategy in the web environment. A unified, monolithic design concept ensures effective development of the KABOSH brand: it increases recognition, builds brand awareness, and facilitates the transfer of trust from one product to another.