Ребрендинг KABOSH
Ребрендинг KABOSH
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KABOSH

KABOSH is Russia's leading producer of author's aged cheeses, developing the culture of hard and semi-hard cheese consumption in Russia. BRANDEXPERT agency made a comprehensive rebranding for cheese producer KABOSH. A brand platform, logo, corporate identity, advertising design, product packaging and brandbook were developed. The positioning is based on a key idea: KABOSH is the brand of first choice and a symbol of the superior taste of patiently ripened cheeses produced in Russia.

Дизайн упаковки KABOSH
Дизайн упаковки KABOSH
Дизайн этикетки KABOSH
Дизайн этикетки KABOSH
Профессиональная фотосъёмка KABOSH
Профессиональная фотосъёмка KABOSH
Фуд съёмка KABOSH
Фуд съёмка KABOSH

KABOSH is a unique collection of aged author's cheeses made from superior milk from our own production. The original recipe for each product is developed by an international team of experienced technologists and cheesemakers from Russia, Italy, the Netherlands, Spain, the UK and France.

Разработка логотипа KABOSH
Разработка логотипа KABOSH
Рестайлинг KABOSH
Рестайлинг KABOSH
Создание логотипа KABOSH
Создание логотипа KABOSH
Фирменная упаковка KABOSH
Фирменная упаковка KABOSH
Съёмка бренда KABOSH
Съёмка бренда KABOSH
Фото бренда KABOSH
Фото бренда KABOSH
Фудстайлинг KABOSH
Фудстайлинг KABOSH
Предметная фотосъемка KABOSH
Предметная фотосъемка KABOSH
Студийная фотосъёмка KABOSH
Студийная фотосъёмка KABOSH
Съёмка каталога KABOSH
Съёмка каталога KABOSH
Деловая документация KABOSH
Деловая документация KABOSH

During the restyling, it was important to emphasise the origins of the brand. The new logo is based on the modern, concise emblem of Velikiye Luki, the place where KABOSH cheeses are made.

Фирменный стиль KABOSH
Фирменный стиль KABOSH
Разаработка фирменного стиля KABOSH
Разаработка фирменного стиля KABOSH
Дизайн логотипа KABOSH
Дизайн логотипа KABOSH
Дизайн фирменного стиля KABOSH
Дизайн фирменного стиля KABOSH
Разработка дизайна упаковки KABOSH
Разработка дизайна упаковки KABOSH
Разработка дизайна этикетки KABOSH
Разработка дизайна этикетки KABOSH
Дизайн рекламы KABOSH
Дизайн рекламы KABOSH
Дизайн каталога KABOSH
Дизайн каталога KABOSH
Дизайн полиграфии KABOSH
Дизайн полиграфии KABOSH
Дизайн одежды KABOSH
Дизайн одежды KABOSH

The updated design concept became the basis for the KABOSH corporate identity, an effective tool for building a strong corporate brand. The strategic and graphic constants of the positioning have been enshrined in the comprehensive KABOSH brand book, the founding brand document.

Элементы фирменного стиля KABOSH
Элементы фирменного стиля KABOSH
Брендинг компании KABOSH
Брендинг компании KABOSH
Дизайн презентации KABOSH
Дизайн презентации KABOSH
Позиционирование бренда KABOSH
Позиционирование бренда KABOSH
Стратегия позиционирования бренда KABOSH
Стратегия позиционирования бренда KABOSH
Дизайн буклета KABOSH
Дизайн буклета KABOSH
Стратегия брендла KABOSH
Стратегия брендла KABOSH
Платформа бренда KABOSH
Платформа бренда KABOSH
Брендбук KABOSH
Брендбук KABOSH
Дизайн брошюры KABOSH
Дизайн брошюры KABOSH
Разаработка каталога KABOSH
Разаработка каталога KABOSH
Дизайн каталога KABOSH
Дизайн каталога KABOSH
Каталог бранда KABOSH
Каталог бранда KABOSH
Реклама бренда KABOSH
Реклама бренда KABOSH
Разработка буклета KABOSH
Разработка буклета KABOSH
Разработка упаковки KABOSH
Разработка упаковки KABOSH

During the rebranding process, professional photography was taken of the entire cheese range. The resulting materials formed the basis for the design of the packaging and label, the product catalogue, presentations and the brand's visual strategy in the web environment. A unified, monolithic design concept ensures effective development of the KABOSH brand: it increases recognition, builds brand awareness, and facilitates the transfer of trust from one product to another.

Оказанные услуги:
В проекте использованы фотоматериалы:
Предоставленные заказчиком / BRANDEXPERT «Остров Свободы» / ShutterStock
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