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Vitamir

VITAMIR – one of the largest pharmaceutical companies in Russia, whose mission is to provide expert care for the health of modern man based on a thorough analysis of his key needs. The company strives to make the quality of life better and health more accessible, and offers effective pharmaceuticals aimed at stimulating inner power and vigor.

BRANDEXPERT agency made successful rebranding of pharmaceutical company VITAMIR. A brand platform, logo, corporate identity, packaging design and brand book were developed.

VITAMIR products are always and only of the highest quality and original components, covering key health needs. In the updated VITAMIR logo the agency's experts have stylishly and succinctly reflected the company's key characteristics: medicine, quality, science, technology.

The composition of the logo fixes the company's product lines: VITAMIR Pharmacy, VITAMIR Special, VITAMIR General, which correspond to the three vertices of the trademark.

VITAMIR is distinguished by its high-level research facilities and unique formulations that increase the bioavailability of active ingredients. These key ideas are reflected in the packaging design of all the company's product lines, from the choice of colours and shades to the fine graphic details of the composition.

A single, monolithic packaging design concept for all products ensures the effective development of the VITAMIR brand: it increases brand awareness, builds brand knowledge, and facilitates the transfer of trust from one product to another.

The updated design concept became the basis for the corporate identity of the pharmaceutical company VITAMIR, an effective tool for creating a strong corporate image, which includes branded graphics, fonts, colours and principles of communication.

The strategic and graphic constants of the company's positioning have been fixed in VITAMIR's comprehensive brandbook, the founding document of the brand, its essential driver of effective development.

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KABOSH PINKISS