VITAMIR is distinguished by its high-level research facilities and unique formulations that increase the bioavailability of active ingredients. These key ideas are reflected in the packaging design of all the company's product lines, from the choice of colours and shades to the fine graphic details of the composition.
A single, monolithic packaging design concept for all products ensures the effective development of the VITAMIR brand: it increases brand awareness, builds brand knowledge, and facilitates the transfer of trust from one product to another.
The updated design concept became the basis for the corporate identity of the pharmaceutical company VITAMIR, an effective tool for creating a strong corporate image, which includes branded graphics, fonts, colours and principles of communication.
The strategic and graphic constants of the company's positioning have been fixed in VITAMIR's comprehensive brandbook, the founding document of the brand, its essential driver of effective development.
В проекте использованы фотоматериалы:
Предоставленные заказчиком / BRANDEXPERT «Остров Свободы» / ShutterStock