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Packaging design

Packaging design

At BrandExpert, we create innovative, functional, and expressive solutions in packaging design that help your brand stand out from the crowd.

Our packaging design concept is always backed up with integral market research. Such an approach allows you to build an efficient tool for sales stimulation.

Projects packaging design

Дизайн упаковки бренда томатов черри "Медовые"

BRANDEXPERT created the visual identity for the cherry tomato brand "Honey" by the ROST. The project included the development of a logo, packaging design and product labels. A professional photoshoot was conducted for the brand's advertising campaign.

Kolomensky

PURE BASES Creating the PURE BASES natural cosmetics brand, developing positioning strategy, and marketing communications based on professional photography. Designing the logo and corporate identity, packaging design and product labels.

AQUAROSADesigning the logo and packaging for the pharmaceutical brand AQUAROSA. The foundation of the innovative products is a concentrated solution of natural Altai salts. Developing the website and project presentation for the effective brand development.

PROFIL DOORSThe BRANDEXPERT agency conducted a comprehensive rebranding for the PROFIL DOORS company. We developed the brand platform, logo, corporate style, advertising design, retail brand and brand book.

Veda PharmacyCreating a brand and developing a brand book for the veterinary company VEDA, a leading Russian developer in the field of veterinary phytotherapy. Establishing a corporate style and logo for the brand, the first choice in animal care and treatment.

KABOSHBRANDEXPERT agency made a comprehensive rebranding for cheese producer KABOSH. A brand platform, logo, corporate identity, advertising design, product packaging and brandbook were developed.

VitamirBRANDEXPERT agency made successful rebranding of pharmaceutical company VITAMIR. A brand platform, logo, corporate identity, packaging design and brand book were developed.

PINKISS

SWEET SISTERSBRANDEXPERT agency has developed a new unique doll brand SWEET SISTERS for the largest Russian manufacturer of children's goods ORANGE TOYS.

Rebranding of "Sochinsky Meatworks," the largest producer of delicatessen meats and sausages in southern Russia. Developed packaging and label design for products. Created brand guidelines and positioning strategy outlined in a brand book.

STREET BEATBRANDEXPERT agency has created a new brand of chocolate bars called STREET BEAT. The agency developed the name, logo, packaging design, and the brand's visual strategy.

Creating the DAREL brand, manufacturer of storage systems and accessories for home and garden. Developed logo and corporate identity, packaging design and product labels. Professional photoshoots were conducted to promote the brand on marketplaces.

Vkusy Mira"Vkusy Mira” translated as “Tastes of the World" is the first Russian brand of natural snacks

EmpatiaEmpatia is a sustainable premium tights brand cares about your beauty and our nature. Brandexpert agency developed Empatia brand from scratch: brand name, identity design, product packaging and catalog, model photo shooting and brand video production

BRANDEXPERT updated the packaging and label design of the entire range of cheeses marketed under the Auchan private label. Within the framework of the project, we’ve created professional photos, food styling, new packaging and label design.

BiolioBIOLIO is a new Russian brand of natural oils produced by cold press. Thus, oils maintain all their natural values of unique product.

Grand Plier is a new Russian natural cosmetics brand. Brandexpert developed the new brand from scratch: brand name, packaging design, product catalog, website, and professional photos

ECOTEX: Monospace и Montblanc

MOONMOON is the largest furniture factory in Europe. BRANDEXPERT agency made a repositioning, created logo, brandbook, packaging design and retail branding of furniture stores.

ElemaxElemax is a new nutrition supplement brand addressing key health issues, e.g. fatigue, low energy or immunity, aging, etc. Brandexpert developed the brand from scratch: brand name, identity design, packaging design, website.

Miratorg: pet foodMIRATORG — pet food from the largest vertically integrated agricultural holding in Russia. As part of the project a brand platform was developed, packaging design were created and photography of the product lines was carried out.

KAMCHATKABrandExpert created a brand of premium seafood KAMCHATKA manufacturing the widest range of natural salmon fish and caviar of exceptional quality.

ROSTROST holding is one of the largest players in the Russian food market. Brandexpert completely updated ROST's corporate brand identity, logo design, brand guidelines, and packaging design solutions.

DarovDarov is a new retail chain with a strong accent on delicious prepared foods. Brandexpert developed the new brand from scratch: brand name, brand identity, logo, brand guidelines, packaging design, and interior design solutions

OKRAINAOkraina holding’s matrix includes only natural meat products. The branding agency BRANDEXPERT re-branded the whole holding: developed the corporate brand identity, logo, brand guidelines, website, and also created packaging design.

KontiKonti confectionery corporate brand restyling performed by Brandexpert: logo and corporate identity design, retail store interior design, brand guidelines, packaging and label design, multiple sub-brands created from scratch.

AgeevskiyCreating the brands "Pshenitsyn" and "Papa Roma" for the confectionery factory "Ageevsky". Logos for the brands, packaging design and product labels were developed. The corporate logo and brand identity of the company "Ageevsky" have been updated.

ROST FlamencoBrandexpert branding agency created from scratch a brand of internal red tomatoes: Brand Name Flamenco, Positioning, Logo, Catalog, Packaging Design, Website Development, Photography.

klinskiyThe updated packaging design for Klinsky brand, one of the key assets in PRODO Group portfolio.

FloristicaBRANDEXPERT developed a Brand Positioning Strategy, Guidelines, Brand Naming, Logo Design, Packaging Design and Catalog for a new Russian cosmetic brand Floristica offering natural-based beauty products.

WaterfulBrandexpert created a new brand from scratch. Waterful is the first Russian spring water in eco-friendly paper packaging. We developed Brand Strategy, Brand Name, Identity and Packaging Design, Brand Guidelines, Product Catalog.

BonjourBrandexpert elaborated a new brand image and packaging design for the exquisite dessert Bonjour by Konti Group.

SilсaMedBrandExpert elaborated a brand strategy, a new brand architecture, brand identity, and packaging design solutions for the professional oral care brand SilсaMed.

Stages of packaging and label design

Key stages of packaging designing by BrandExpert:

A detailed study of local and international experience in a respectful market niche.
Analysis of the best samples from different angles: the most suitable for the end-user size and shape; the best available solution for storage and use of the product; key graphics, color, and verbal signs that allow the customer to identify the product asap.
Defining the best shape, size, or volume based on the research results.
Finding the best way to communicate your unique selling proposition in packaging design.
Professional photo shooting, food styling.
Development of several packaging design concepts. Usually, at least three.
Preparation for printing, color proof.

Our branding experience and strategic vision help us create the most effective packaging designs that turn your brands into top-performers and market leaders.