The packaging design is one of the key marketing tools maybe even more powerful than advertising and discount programs . It helps the potential customer to identify the product, its qualities and to form a definite opinion about it. Packaging design carries a maximum of primary information that is important for a buyer: the price range, the product’s quality and final customer benefits. Therefore an important role in shaping customer preferences plays the original appearance of the package. Very often packaging is the main factor to determine the final consumers choice.
Packaging design bears the brand ideology, clearly presenting its core values, benefits and creating a single positive image in the mind of the consumer. The new product has only one chance to make a good impression to the customer. And it can be done by effective and attractive packaging design. Your core communicative message to the consumer created by packaging design should be clear and accessible, translating basic properties, benefits of the product and its strengths. It’s the only guarantee to form a trustful relation to your product and a desire to buy it.
Rodnaya Priroda (originally translated from Russian as The Mother Nature) is a new brand of fresh organic milk and dairy products with short storage period.
The updated packaging design uses modern food styling and gastronomical approach allowing to enhance the taste of the product and improve brand’s position in the market.
"Vkusy Mira” translated as “Tastes of the World" is the first Russian brand of natural snacks
“Niti-Niti” is a cute young and fashionable Russian brand of contemporary designed clothes, accessories and presents
"Umalat" company is the largest Russian producer of fresh natural Caucasian and Italian brine cheese
BIOTOX is the new brand of cosmetics and hygiene products for body and face care selling throw pharmacy retail chains.
Branding agency “Island of Freedom” restyled the logo and packaging design of natural and organic snacks "Yablokov".
Miratorg Angus Beef is a prime local brand of high-quality Aberdeen Angus beef developing a fundamentally new culture of fresh beef consumption in Russia.
NUTBERRY is a new brand of GOOD FOOD company gathering a wide range of nuts, dried fruits and mixtures focused on active modern audience of people who care about their health and nutrition.
Restyling of the 4LIFE, the well-known brand combining a wide range of natural, organic foods with improved composition
Design Studio BRANDEXPERT Freedom Island has developed a new visual strategy and package design of the gourmet tea brand Niktea.
Mustang Feeding Technologies is the leading Russian manufacturer and supplier of feeds for farm animals
Love Asia is a new chain of urban Asian cuisine cafe offering a wide range of classic and the most popular dishes from the menu of various Asian countries.
KLINSKY by Klin Meat Processing Plant is the main brand by leading Russia's manufacturer of a wide range of high quality traditional sausages and gourmet deli meats.
KFC entry onto the Russian market is an important event in the development of large-scale international brand Yum! Brands.
Casa Bianca is a new brand in the segment of sophisticated bed sheets, made from high quality natural materials.
New up-to-date brand of jewelry design watch, targeted at wide modern audience of strong, active and mobile people who follow fashion trends and strive for support of their own unique style, emphasize their bright individuality.
Rasti Bolshoi is Russian brand of infant food products. Development of brand Rasti Bolshoi includes wide range of works: logo design, development of corporate identity, design of packaging for all range of baby puree, porridges and milk stick biscuits.
Australian Trade House is the biggest supplier of high-quality meat products; it is specifically major supplier of marbled beef for restaurants, hotels and supermarkets.
Confectionery manufacturer Dobrininskiy is one of the oldest Moscow confectionary producers, established in 1914.
Company Meridian is one of the leading companies of the Russian market that produces high-quality fish and seafood products. It has been functioning for 30 years now and has the widest range of products.
Kroshka Kartoshka is the leader of Russian fast food. It is the first and largest chain which actively promotes its unique style on the basis of conceptual meal made of baked potato with various feelings.
Stages of packaging and label design
Development of packaging design concept goes through several stages and generates functional and expressive design solution which stands out among other brands packaging. Packaging design is always based on integral research that allows creating not just packaging design but also effective tool of sales stimulation.
The key stages of packaging/label design are the following:
Detailed study of Russian and worldwide experience in the sphere of packaging design of the given type of product.
Analysis of the best samples with view of the following:
- selection of suitable size for the end-user packaging,
- priority type of shape,
- best possible solution for storage and use,
- identifying key graphics, color and verbal signs that allow the end-user to identify the needed category of product fast enough.
Analysis of the received information, determination of the suitable format and approach in packaging design with view of specifications in brand positioning, price segment, USP and other aspects.
Professional photo shoot of products, food styling.
Development of variants of packaging design (label design) concept.
Presentation of work results in respect of packaging design concept.
Modification of the selected option of packaging design concept if needed, development of packaging design concept for the range of products.
Final presentation of work results in respect of packaging design development.
Final preparation of the materials for printing, color proof in typography where the products will be printed.
Branding agency BrandExpert “Freedom Island” specialists have considerable experience and strategic vision which provide the development of very effective packaging and label design that guarantees high marketing indicators and promising brand success.