KAMCHATKA is a premium Russian seafood brand manufacturing a wide range of high-quality Far Eastern chilled, salted, smoked salmon fish, and caviar.
Full production cycle ensures an exceptional taste and quality of the brand’s products. The company owns six fishing grounds for industrial fishing of Pacific salmon, as well as sea and coastal processing bases. All freshly caught fish is immediately processed and shipped to stores throughout Russia or exported to Japan, Korea, and China.
Brandexpert has created a compelling image of the KAMCHATKA brand. Now it has a unique marketing potential corresponding to high price and quality positioning.
The concept of the logo design is based on the unique author's engraving depicting the three largest volcanoes as the main symbols of Kamchatka. In addition to a memorable logo and a unique set of stylish fonts, the corporate identity of the brand uses a recognizable graphic environment resembling the natural salmon scales.
We’ve also developed packaging and label designs for the entire product range. KAMCHATKA’s packaging design is highly informative and correctly positions the brand in the premium segment. Professional photography and food styling make packaging design even brighter and more attractive, allowing the consumer to make a purchasing decision faster.