The unique portfolio of the leading Russian branding agency BrandExpert “Freedom Island” includes hundreds of beautiful, powerful, competitive and commercially successful brands in various market segments. We have a strong strategic view on brand’s evolution perspectives within its market share. At the same time we know exactly the brand’s strength is determined by the unity and integrity of its image perception as well as its individuality and attractiveness for the customer within competitive environment. And the unity of brand’s perception can be achieved only by building a unified brand strategy including positioning, naming, visual identification system (logo, brand identity, brand guide, packaging design), web-communications, ads and of course shaping brand’s space, creating its atmosphere and language for communication with the consumer.