Branding agency BrandExpert “Freedom Island” is a leader in the Russian market of branding and naming services. The company has considerable experience and offers professional development of legal brand names with good performance and efficiency on the market. Names developed by us function successfully, bring profit to the owners and are popular among end-users.
Rodnaya Priroda (originally translated from Russian as The Mother Nature) is a new brand of fresh organic milk and dairy products with short storage period.
NUTBERRY is a new brand of GOOD FOOD company gathering a wide range of nuts, dried fruits and mixtures focused on active modern audience of people who care about their health and nutrition.
Love Asia is a new chain of urban Asian cuisine cafe offering a wide range of classic and the most popular dishes from the menu of various Asian countries.
Casa Bianca is a new brand in the segment of sophisticated bed sheets, made from high quality natural materials.
New up-to-date brand of jewelry design watch, targeted at wide modern audience of strong, active and mobile people who follow fashion trends and strive for support of their own unique style, emphasize their bright individuality.
Integral development of the brand Sreda as the new up-to-date project in time-café segment includes: naming, logo, corporate identity, image brand communications and also web site design.
BIOLIO is a new Russian brand of natural oils produced by cold press. Thus, oils maintain all their natural values of unique product.
Prime STAR is a network of fast-food restaurants for people who care of their healthy diet and save time.
WokStreet Café is a new project in the segment of Asian noodle café, targeted at the most dynamic, young and stylish audience of today’s customers.
Patio Kitchens is a new brand in the segment of kitchen furniture, offering the Russian market optimized combination of high-level individual service, widened range of original design solutions for every kind of kitchen at the most appropriate prices.
Private trademark Kioko combines large selection of goods for the infants such as nappies, wipes, bibs, various cosmetic products, special home care and many other products.
Zelyoniy Standart is a new chain brand in the segment of healthy food product shops. It provides the freshest and ecologically healthy products.
Brand Gus v Yablokah is a chain project in the new segment (for Moscow market) of gastronomy cafes.
PLUSHE is a new original brand of health and beauty aids made of natural cellulose and distinguished by high quality, softness and tender care of skin.
ICECRO is a unique project for Russian market of ice-cream shops, offering a wide selection of natural ice-creams and exclusive desserts.
Ezhevikin - male surname, derived from word “ezhevika” - “blackberry”. Ezhevikin is a new chain brand of bakery and sweetshops.
Macadamia is a new chain of city café that is distinguished with particular atmosphere and unique selection of sophisticated meals and drinks with the use of exclusive coffee brands.
Company “Molochniye Produkti” (milk products) specializes in production of products from natural high quality milk.
Renuart is a brand of quality products for painting. It is represented by a wide range of universal and professional painting utensils, designated for the use along with various paint and varnish products and different surfaces.
Erfolg is a new brand in the segment of high quality floor coverings for any surfaces. Wide range of floor coverings represented by categories Sport, Home & Garden, Green Parking and Wood.
Milegrin is the new premium brand in the segment of high-quality frozen seafood products, targeted at the audience who are accustomed to choose the best products.
AUVIX is the leading Russian supplier and system integrator of audiovisual equipment, offering a wide range of professional equipment.
Veranda is a modern chain of flower salons that work as workshops suggesting its customers a wide range of floristic services, from arrangement of bunches of flowers and flower compositions to wedding and corporate floristic.
Taygan is a new brand in the segment of goods for picnic, camping, outdoor time-out, represented by a wide range of products.
Research agency Ekspert realized rebranding program and acquired new name and identity. As a result, the agency acquired a new name - QUANS Research. QUestions and ANSwers.
Effective naming criteria
BrandExpert “Freedom Island” specialists create the brand name with a view and detailed analysis of all linguistic, semantic, phonetic and psychological factors that emphasize the commercial success of the brand.
Effective naming is a development of name which corresponds to the following criteria:
Euphony. The brand name should sound nice and beautiful, the consumer should want to repeat it.
Relevancy. Most relevant reflection of positioning, key advantages, and brand values.
Individuality. Effective naming brings individuality to the brand and distinguishes it in the competitive environment.
Unambiguity. The absence of undesirable associations or translations in the foreign languages makes brand promotion successful.
Legality. The naming work can be called successful only when the name is legal and has no obstacles for registration as a trademark.