Floristica is a new Russian natural cosmetics brand that appreciates women’s beauty and offers a great collection of products based on natural elements to take care of it. All the brand's products and packages are made of environment friendly materials and don’t have any synthetic components in it. Floristica Cosmetics have a flower scent because of natural extracts and fresh cold-pressed essential oils. Branding agency BRANDEXPERT elaborated a full-fledged branding project including: Positioning Strategy, Brand Naming, Logo Design, Packaging Design and Catalog.

The developed packaging design emphasizes the main feature of Floristica’s cosmetics, organic ingredients. Pastel colors and texture of the label highlights images of natural components: herbs, flowers, plants. The brand name forms a light and pure brand image, follows brand concept and identification strategy. The positioning clearly reflects the main values of the brand: care for health and beauty, impeccable quality and responsibility for the environment.

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