Like Me is a new modern beauty salon offering a full range of hairdressing and cosmetology services for women and men, manicure, makeup, as well services of stylists who will help pick up clothes, accessories and create your individual image. The philosophy of Like Me is to love and accept yourself and your natural beauty, bring it to perfection, look for your individuality and style, look forward to a change. Naming and brand identity reveal the concept and philosophy of the brand, helping clients find their individuality and live in harmony with themselves. The key image in brand identity is a heart-shaped mirror use in the logo. It effectively resonates with both the name of the brand and the beauty segment as a whole, reflecting the key values of the brand: harmony, beauty, love to yourself and your reflection in a mirror.