Elemax is a new brand of natural-based nutritional supplements developed by industry-leading nutritionists. The brand's products are designed to increase the level of energy, quality of life, preserve youth, beauty, and address such health issues as fatigue, stress, low energy, immunity, poor memory and concentration, overweight, aging, etc.
Brandexpert branding agency developed the brand from scratch. We delivered a brand positioning strategy, brand name, packaging design, and a website.
Нейминг Elemax отражает идеальный баланс микро- и макроэлементов, витаминов в основе формул, который и позволяет добиться максимального эффекта, повысить уровень энергии, ключевые показатели здоровья и жить на максимум.
The packaging design emphasizes the professional, innovative nature of the brand, while effectively differentiating product lines and making the brand visible on the shelf. The packaging design is based on shifting focus from the Elemax name to product names: Harmony, Immunity, Anti-age, Memory, Freedom, etc. Stylized capital letters of sub-brand names are the main graphic constants in packaging design.
Website development allowed the brand to familiarize consumers with the features and functional characteristics of products, while effectively converting visits into sales.
