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Brand positioning

Brand positioning

BrandExpert helps you create an effective brand positioning strategy to enhance your brand's marketing potential and boost sales.
Our experts will help your brand to determine a unique niche, find a sweet-spot to position your brand in the minds of your target audience.

Projects brand positioning

PURE BASES

PURE BASES Creating the PURE BASES natural cosmetics brand, developing positioning strategy, and marketing communications based on professional photography. Designing the logo and corporate identity, packaging design and product labels.

BLUMARTCreating the brand for the first and largest hypermarket of plumbing and tiles in Russia, BLUMART. The project includes: platform for positioning and naming, creating a logo and identity, designing the interior, and developing a brand book.

PROFIL DOORS

PROFIL DOORSThe BRANDEXPERT agency conducted a comprehensive rebranding for the PROFIL DOORS company. We developed the brand platform, logo, corporate style, advertising design, retail brand and brand book.

Veda Pharmacy

Veda PharmacyCreating a brand and developing a brand book for the veterinary company VEDA, a leading Russian developer in the field of veterinary phytotherapy. Establishing a corporate style and logo for the brand, the first choice in animal care and treatment.

KABOSH

KABOSHBRANDEXPERT agency made a comprehensive rebranding for cheese producer KABOSH. A brand platform, logo, corporate identity, advertising design, product packaging and brandbook were developed.

Vitamir

VitamirBRANDEXPERT agency made successful rebranding of pharmaceutical company VITAMIR. A brand platform, logo, corporate identity, packaging design and brand book were developed.

SWEET SISTERS

SWEET SISTERSBRANDEXPERT agency has developed a new unique doll brand SWEET SISTERS for the largest Russian manufacturer of children's goods ORANGE TOYS.

Rebranding of "Sochinsky Meatworks," the largest producer of delicatessen meats and sausages in southern Russia. Developed packaging and label design for products. Created brand guidelines and positioning strategy outlined in a brand book.

Разработка логотипа компании ДЕКОРАЦИЯ

The BRANDEXPERT agency conducted the rebranding of the company DECORATION, including the brand platform, logo and corporate style. As part of creating the retail brand, interior designs, positioning strategy and advertising design were developed.

Vkusy Mira"Vkusy Mira” translated as “Tastes of the World" is the first Russian brand of natural snacks

OCEANIS

OCEANISBRANDEXPERT agency made a comprehensive work to create a unique OCEANIS retail brand

Miratorg: corporate style

Miratorg: corporate styleThe largest Russian agro-industrial holding, the absolute leader in the production of pork and beef in Russia Miratorg has updated the visual image of its corporate brand and retail brands to unify the brand graphically and stylistically.

Empatia

EmpatiaEmpatia is a sustainable premium tights brand cares about your beauty and our nature. Brandexpert agency developed Empatia brand from scratch: brand name, identity design, product packaging and catalog, model photo shooting and brand video production

Biolio

BiolioBIOLIO is a new Russian brand of natural oils produced by cold press. Thus, oils maintain all their natural values of unique product.

POWERCULT

Hoff Furniture & Home Supplies

Hoff Furniture & Home SuppliesBrandExpert elaborated a unique retail strategy, retail design solutions, and corporate brand guidelines for the largest Russian furniture retailer Hoff.

MOON

MOONMOON is the largest furniture factory in Europe. BRANDEXPERT agency made a repositioning, created logo, brandbook, packaging design and retail branding of furniture stores.

Elemax

ElemaxElemax is a new nutrition supplement brand addressing key health issues, e.g. fatigue, low energy or immunity, aging, etc. Brandexpert developed the brand from scratch: brand name, identity design, packaging design, website.

Miratorg: pet food

Miratorg: pet foodMIRATORG — pet food from the largest vertically integrated agricultural holding in Russia. As part of the project a brand platform was developed, packaging design were created and photography of the product lines was carried out.

Darov

DarovDarov is a new retail chain with a strong accent on delicious prepared foods. Brandexpert developed the new brand from scratch: brand name, brand identity, logo, brand guidelines, packaging design, and interior design solutions

International language schools iOR

International language schools iORBrandexpert branding agency rebranded iOR international language school: Brand Positioning and Strategy, created Logo and Identity, Brand Guidelines and Website.

ROST Flamenco

ROST FlamencoBrandexpert branding agency created from scratch a brand of internal red tomatoes: Brand Name Flamenco, Positioning, Logo, Catalog, Packaging Design, Website Development, Photography.

SilсaMed

SilсaMedBrandExpert elaborated a brand strategy, a new brand architecture, brand identity, and packaging design solutions for the professional oral care brand SilсaMed.

Bishenov & Partners Law Firm

Bishenov & Partners Law Firm BrandExpert developed a strong brand for one of the leading Moscow law firms Bishenov & Partners. Along with the strategy, we’ve created a compelling brand identity, logo design, and communications

Natura Nuda

Jardin d’Eve

Jardin d’EveJARDIN D'EVE offers unique lingerie collections. The fashionable and artistic spirit of the brand is conveyed in the corporate identity and brand name developed by Brandexpert

Chocopaz

ChocopazDevelopment of a new brand of exclusive handmade chocolates Chocopaz by Brandexpert

Guten Morgen

Guten MorgenBrandExpert created the brand identity and packaging design for the whole assortment of high-quality home textiles by Guten Morgen.

Ollis

OllisOllis is a chain of restaurants and a food delivery service in St.-Petersburg. Brandexpert delivered the brand strategy, identity design, ads, and brand guidelines.

Aquarelle

AquarelleBrandExpert elaborated a positioning strategy and corporate identity for the new retail chain “Aquarelle” by Immochan development group.

Дизайн салона красоты Like Me

Integrated development of the new beauty salon brand Like Me: brand positioning, naming, identity design, comprehensive brand guidelines, communication strategy.

LOYARD

LOYARDComplex brand development for LOYARD by Brandexpert: brand naming, identity design, web-design.

Imperia

ImperiaBrandexpert created a brand strategy, identity design, guidelines, advertising and packaging design for a new cafe and delivery service Imperia

OZON.RU

OZON.RURetail branding. Interior design of the OZON.RU retail chain by Brandexpert.

Having a strong brand positioning means:

perfectly understanding your target audience, its needs and desires;
defining and knowing your Unique Selling Proposition;
not competing directly with all the other market players but conveying your unique, specific offer to a predefined target audience;
understanding and clearly communicating your Values, Mission and Vision statements;
having a unique Brand Personality able to build a strong emotional connection with the customer;
developing an individual Tone of Voice to reach your customers' hearts.

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