Pure bases brand offers a wide range of neutral cosmetic bases and active ingredients designed to cleanse, nourish, regenerate, moisturize, and rejuvenate the skin and hair. The concept of the product implies the possibility for each consumer to create an effective natural cosmetic solution that will effectively address individual skin problems. One of the key advantages of this product is the absence of undesirable components, colorants, preservatives, as well as almost an infinite number of available combinations.
The logo, corporate identity and packaging design of the entire range of Pure bases products allow revealing the product concept. The color code of the brand uses only natural shades, beige and craft, emphasizing the naturalness of all components and the absence of artificial additives.