BRANDEXPERT agency developed the brand for the first and largest hypermarket of plumbing and tiles in Russia, BLUMART. BLUMART is a modern format of retail for plumbing and tiles, unique to the Russian market. The company's vision is based on continuous development and scaling of the business with entry into promising markets. The most important condition for harmonious business growth is creating a relevant, strong brand.
The global idea behind the BLUMART brand is to create the first and largest hypermarket of plumbing and tiles in Russia, offering the widest range of products in price segments from medium to high, as well as all necessary related services. The starting point for developing the brand identity is naming. The name BLUMART conveys a deep palette of communication in a concise and accessible form. The associative series, including concepts of «cleanliness» and «transparency» characteristic of water themes traditionally associated with bathrooms and kitchens, harmoniously combines with the company's attribute — the largest hypermarket in Russia.
The visual style of the BLUMART brand is based on the ideas of global choice, high quality, expertise, and future service, which will determine the development of an entire industry. The logo and corporate style have become the basis for the brand's development, highlighting its unique advantages and solutions that the company offers to its customers and partners, setting it apart from its competitors. The BLUMART range combines almost 500 brands of plumbing and tiles, predominantly the most in-demand European brands known for their excellent quality, exclusive design, and innovative solutions. BLUMART pays special attention to customer service, providing professional consultation in selecting plumbing and tiles.
The developed retail format of the brand, as a giant showroom of plumbing and tiles, allows customers to see, evaluate, measure, touch, build a 3D model of their future bathroom or kitchen, and fulfill all of their needs. To create a unique and maximally convenient space, an efficient layout solution was developed, an interior was created that allows customers to choose the necessary categories in a comfortable atmosphere, and an album with the necessary construction documentation was prepared for the project implementation.
The unified space includes not only exhibition areas, but also special design studios intended for architects and designers who, together with their clients, find ideal solutions for their projects. That is why almost 90% of buyers make a decision on the spot: they order all the necessary plumbing and tiles with delivery directly at the hypermarket, on the website, or in the BLUMART mobile application.
As part of supporting the development of the omnichannel business model, BLUMART company has developed the architecture and design of an innovative e-commerce platform.
The main idea is the seamless integration of digital capabilities of modern online services and an intuitively understandable interface.
The result of the work is a harmonious multifunctional system that provides comfortable conditions for choosing and purchasing goods and related services.
