Empatia – new brand of premium Italian tights has chosen a sustainable development model. The product range includes sustainable models created from innovative recycled materials. Empatia`s tights are almost imperceptible on the body, breathe and give a unique freedom of movement. Brandexpert agency developed Empatia brand from scratch: from positioning, brand name and packaging design to communication strategy, tone of voice, professional photography, image film about the brand. Empatia`s naming deeply reflects the key values of the brand: its concern for women, their comfort, beauty, as well as the brand's respect for nature.