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Empatia – new brand of premium Italian tights has chosen a sustainable development model. The product range includes sustainable models created from innovative recycled materials. Empatia`s tights are almost imperceptible on the body, breathe and give a unique freedom of movement. Brandexpert agency developed Empatia brand from scratch: from positioning, brand name and packaging design to communication strategy, tone of voice, professional photography, image film about the brand. Empatia`s naming deeply reflects the key values of the brand: its concern for women, their comfort, beauty, as well as the brand's respect for nature.

Empatia's identity – logo, corporate identity and color palette – emphasizes the Italian temperament, sophisticated style and aesthetics of the brand. Packaging design combined with professional model photography creates a complete image that inspires confidence and converts into a purchase. Image video reveals the history, unique origin and environmental mission of the brand; tells about the production in Castel Goffredo, a picturesque Italian commune near Lake Garda, famous for producing the best tights in the world. Particular attention is paid to innovative recycled fiber, the heart of Empatia's sustainable models, its role in reducing waste and preserving nature.

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Предоставленные заказчиком / BRANDEXPERT «Остров Свободы» / ShutterStock

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