OCEANIS is the main resting-place for people of Nizhny Novgorod and nearby regions. A regional scale project that has no analogues. OCEANIS is a completely new experience for visitors that combines shopping, services and entertainment in a modern multilevel space. Over a 100,000 square meters include a shopping center, Russia's second largest water park, a fitness club and a thermal complex. BRANDEXPERT agency made a comprehensive work to create a unique OCEANIS retail brand: developed the corporate design, the brandbook and advertising design. The main task of the project was to develop a positioning strategy and a comprehensive visual system, combining the four directions, integrated into all channels of the brand communications.