MOON is the largest furniture factory in Europe, first Russian brand created with maximum care for women: their needs, desires and preferences. MOON`s assortment includes dozens of models of sofas, beds and modern mattresses in different price segments targeted at meeting the needs of a modern woman and her family. BRANDEXPERT agency made a comprehensive rebranding: from positioning strategy, logo and package design to corporate and retail branding. MOON brand understands a woman deeply, shares her values and interests. Therefore, the brand identity, visual communication, photo style and brand presentation recreate the best women's magazines about fashion, beauty, lifestyle, modern design and interior solutions.