The Moscow Bicycle Festival is a unique versatile city holiday and one of the most noticeable events in the life of Russian capital. It combines amateur sports, an active lifestyle, and culture to promote the bicycle as a path to a healthy lifestyle and a more environmentally friendly way of moving around the city. Moscow Bicycle Festival includes three large-scale events during the year: The Autumn Bicycle Festival, The Spring Bicycle Festival, and The Night Bicycle Festival.
Created logo design is a universal flexible solution that allows reflecting the nature and key values of the event, and also is adaptable to each of the three key events of the year. In particular, the logo design for the Autumn Bicycle Festival includes golden autumn motifs in graphics and color codes. The Spring BikeFest logo uses bright spring colors and silhouettes of returning birds. Finally, The Night BikeFest's logo uses the image of the night capital.
The corporate identity easily adapts to all types of media: advertising and information materials, t-shirts for participants, souvenirs, etc. As well, it works great in a web environment.
В проекте использованы фотоматериалы:
Предоставленные заказчиком / BRANDEXPERT «Остров Свободы» / ShutterStock