Waterful is the first Russian brand of spring water in environmentally friendly paper packaging created with care for your health and our nature. The Waterful’s spring is located in the Caucasus Mountains in the untouched forest of the Salt Lake natural reserve. Today, Waterful is the first Russian water in eco-friendly and fully recyclable packaging.
Branding Agency BRANDEXPERT elaborated a full fledged branding project including: Brand Positioning, Naming, Identity Design, Packaging Design, Brand Guidelines, and Catalog.
The brand name reflects the whole palette of values and meanings behind the brand's philosophy: water + beautiful, tasteful, healthful, mindful, careful, etc. Thus, Waterful is a new word in conscious water consumption.