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Waterful

Waterful is the first Russian brand of spring water in environmentally friendly paper packaging created with care for your health and our nature. The Waterful’s spring is located in the Caucasus Mountains in the untouched forest of the Salt Lake natural reserve. Today, Waterful is the first Russian water in eco-friendly and fully recyclable packaging.

Branding Agency BRANDEXPERT elaborated a full fledged branding project including: Brand Positioning, Naming, Identity Design, Packaging Design, Brand Guidelines, and Catalog.

The brand name reflects the whole palette of values and meanings behind the brand's philosophy: water + beautiful, tasteful, healthful, mindful, careful, etc. Thus, Waterful is a new word in conscious water consumption.

Брендинг воды Waterful
Брендинг воды Waterful
Нейминг питьевой воды Waterful
Нейминг питьевой воды Waterful
Дизайн этикетки воды Waterful
Дизайн этикетки воды Waterful
Дизайн брендбука воды Waterful
Дизайн брендбука воды Waterful
Дизайн каталога воды Waterful
Дизайн каталога воды Waterful
Уникальность воды Waterful
Уникальность воды Waterful
Брендинг питьевой воды Waterful
Брендинг питьевой воды Waterful
Особенности воды Waterful
Особенности воды Waterful
Разработка названия воды Waterful
Разработка названия воды Waterful
Миссия бренда Waterful
Миссия бренда Waterful
Преимущества бренда Waterful
Преимущества бренда Waterful
Анализ аудитории бренда Waterful
Анализ аудитории бренда Waterful
Слоган бренда Waterful
Слоган бренда Waterful
Дизайн упаковки родниковой воды Waterful
Дизайн упаковки родниковой воды Waterful

Minimalistic identity and packaging design support brand ideas and values. The abundance of white and light blue tones in the color code reflects the natural purity of spring water, the brand’s care for your health, beauty, and the environment.

Оказанные услуги:
В проекте использованы фотоматериалы:
Предоставленные заказчиком / BRANDEXPERT «Остров Свободы» / ShutterStock
FloristicaBonjour

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