ZOONIK, a leading Russian manufacturer of pet products, has solidified its position as the go-to brand for pet owners seeking safe and high-quality items for their companions. With over a thousand products in its portfolio, ZOONIK has become synonymous with trust and excellence in the pet care industry. To elevate its brand identity and ensure a cohesive, modern image, ZOONIK partnered with the branding agency BRANDEXPERT "Ostrov Svobody" (Island of Freedom).
The agency’s primary goal was to develop a unified brand code that would resonate with consumers and strengthen ZOONIK’s market presence. This comprehensive rebranding effort included the creation of a new logo design, visual identity, and packaging design for all product lines.
The rebrand introduced a fresh logo that combines custom lettering with a bold, contrasting color palette. The transition to a Latin-based name further enhanced ZOONIK’s perception as an expert and authoritative brand, improving its overall positioning. The redesigned logo now stands out more prominently on packaging, ensuring better visibility on shelves.
A series of custom prints, developed by the branding agency, were incorporated into the packaging design, giving ZOONIK a unique visual appeal and helping it stand out in a crowded market. The packaging design emphasizes the gastronomic aspects of the products and features imagery of the pets they are intended for. Professional photography and thoughtful design ensure that the product’s benefits and features are communicated clearly and effectively to consumers.
In addition to the packaging design, BRANDEXPERT "Ostrov Svobod" created a comprehensive brand guideline, or brandbook, which establishes visual standards for ZOONIK. This guideline ensures consistency across all brand elements, unifying the brand’s messaging and graphic components.
The project also focused on a visual strategy tailored for marketplaces, enabling ZOONIK to stand out in a highly competitive digital environment. This strategy has been instrumental in driving sales and enhancing the brand’s visibility online.
