BRANDEXPERT agency team successfully completed the rebranding of NAYADA, a global developer and manufacturer of innovative solutions for interior and exterior architectural projects. They developed the brand's visual strategy, creating a new logo, corporate identity, website design and a comprehensive set of marketing communications.
NAYADA boasts 30 years of successful history, uniting global architecture, designers, developers and manufacturers under a single standard of impeccable quality. NAYADA undertakes the most complex and ambitious tasks in designing and constructing office, commercial or multifunctional spaces. The company has established itself as a reliable and innovative partner in executing large-scale projects that demand high levels of professionalism and creativity. Each project — whether retail galleries, cultural, public or business centers — is characterized by high reliability and unique aesthetics in both interior and exterior design.
The name "NAYADA" is rendered in a clear, modern font that creates contrast, ensuring brand identification on any background or medium. The stylized letter "N" serves as the primary graphic element of the logo. Its minimalist yet expressive design makes it easily memorable and effectively positions the brand. This composition forms a recognizable image, emphasizing the reliability and professionalism of the company.
The style-defining gradient with smooth transitions adds depth and volume symbolizing scale, energy of innovation and creativity. It gives the visual communication a contemporary and modern character. This approach contributes to creating a strong, positive impression of the company among clients and partners, reinforcing its market position.
The updated design, navigation and content of the NAYADA website reflect modern trends in web design and underscore the brand's vision — exemplary solutions for the most ambitious architectural challenges.
