Ребрендинг компании Окраина
Ребрендинг компании Окраина
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OKRAINA

Okraina meat processing holding produces high-quality meat products at its own factories in the Moscow region and Murmansk. Selected suppliers, the best raw ingredients, and the strictest internal controls help the company to meet the declared quality standards. Okraina’s product matrix includes sausages, steaks, gourmet foods, frozen foods, and convenience foods. The brand’s multilevel distribution system includes both national retail chains where the whole product range is represented, and a chain of own meat gastronomy stores with selected premium assortment.

Разработка логотипа холдинга Окраина
Разработка логотипа холдинга Окраина
Брендбук компании Окраина
Брендбук компании Окраина
Дизайн упаковки вареников
Дизайн упаковки вареников
Дизайн упаковки наггетсов
Дизайн упаковки наггетсов
Дизайн этикетки колбасы Окраина
Дизайн этикетки колбасы Окраина
Дизайн упаковки полуфабрикатов
Дизайн упаковки полуфабрикатов
Рестайлинг бренда Окраина
Рестайлинг бренда Окраина
Рестайлинг полуфабрикатов
Рестайлинг полуфабрикатов
Рестайлинг упаковки пельменей
Рестайлинг упаковки пельменей
Брендбук Окраина
Брендбук Окраина
Фирменный стиль Окраина
Фирменный стиль Окраина
Гайдлайн Окраина
Гайдлайн Окраина
Создание фирменного стиля мясоперерабатывающего комбината
Создание фирменного стиля мясоперерабатывающего комбината
Дизайн униформы Окраина
Дизайн униформы Окраина
Разработка дизайна логотипа Окраина
Разработка дизайна логотипа Окраина
Дизайн сайта Окраина
Дизайн сайта Окраина
Разрабокта сайта с нуля BRANDEXPERT «Остров Свободы»
Разрабокта сайта с нуля BRANDEXPERT «Остров Свободы»
Фирменный стиль BRANDEXPERT Остров Свободы
Фирменный стиль BRANDEXPERT Остров Свободы
Стратегия бренда Окраина
Стратегия бренда Окраина
Создание логотипа и фирменного стиля
Создание логотипа и фирменного стиля
Дизайн автотранспорта
Дизайн автотранспорта

The branding agency Brandexpert re-branded the whole Okraina holding: developed the corporate brand identity, logo, brand guidelines, website, and also created a flexible packaging design solution perfectly relevant to the whole product range. New identity design solution reflects the brand’s positioning and its core values while keeping the image of a natural product. Brandexpert’s strategic approach was developing a flexible and scalable pattern that conveys the amazing atmosphere of village life, fields, and nature. The gastronomic food styling used in packaging designing makes an accent on the perfect taste of natural products. All the brand constants, key elements, and design principles are described in a comprehensive brand guideline.

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