Okraina meat processing holding produces high-quality meat products at its own factories in the Moscow region and Murmansk. Selected suppliers, the best raw ingredients, and the strictest internal controls help the company to meet the declared quality standards. Okraina’s product matrix includes sausages, steaks, gourmet foods, frozen foods, and convenience foods. The brand’s multilevel distribution system includes both national retail chains where the whole product range is represented, and a chain of own meat gastronomy stores with selected premium assortment.
The branding agency Brandexpert re-branded the whole Okraina holding: developed the corporate brand identity, logo, brand guidelines, website, and also created a flexible packaging design solution perfectly relevant to the whole product range. New identity design solution reflects the brand’s positioning and its core values while keeping the image of a natural product. Brandexpert’s strategic approach was developing a flexible and scalable pattern that conveys the amazing atmosphere of village life, fields, and nature. The gastronomic food styling used in packaging designing makes an accent on the perfect taste of natural products. All the brand constants, key elements, and design principles are described in a comprehensive brand guideline.