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Brandexpert branding agency updated the packaging and label design for the entire product line of cheeses sold under the Auchan private label.

Products with a worldwide recognizable red bird on the logo are bestsellers in Auchan supermarkets. But in order to maintain leadership in sales, acquire new and retain existing customers, the brand must evolve, renew and refresh its image to meet the needs and expectations of its target audience.

Разработка бренда и дизайн упаковки линейки сыров СТМ «Ашан»
Разработка бренда и дизайн упаковки линейки сыров СТМ «Ашан»
Профессиональный фудстайлинг в дизайне упаковки сыров СТМ «Ашан»
Профессиональный фудстайлинг в дизайне упаковки сыров СТМ «Ашан»
Созданный дизайн упаковки позволяет корректно отразить позиционирование бренда
Созданный дизайн упаковки позволяет корректно отразить позиционирование бренда
Дизайн этикетки линейки сыров СТМ «Ашан»
Дизайн этикетки линейки сыров СТМ «Ашан»
Дизайн упаковки сыров собственной торговой марки «Ашан»
Дизайн упаковки сыров собственной торговой марки «Ашан»
Имиджевые фотографии помогают передать атмосферу бренда
Имиджевые фотографии помогают передать атмосферу бренда
Разработка дизайна упаковки СТМ «Ашан» с красной птицей
Разработка дизайна упаковки СТМ «Ашан» с красной птицей

The updated by Brandexpert label and packaging design for the entire product line of cheeses and cream allowed Auchan to maintain the brand DNA via keeping the red bird while creating a more up-to-date image of the brand via professional photography, food styling, neat and clear design.

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В проекте использованы фотоматериалы:
Предоставленные заказчиком / BRANDEXPERT «Остров Свободы» / ShutterStock

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