IXcellerate

IXcellerate is a leading operator of commercial data centers and a home for hypercloud in Russia. Brandexpert agency developed a new brand strategy, a brand guidelines manual, updated IXcellerate’s corporate identity, created user-friendly web design and advertising materials. Maintaining continuity with the previous identity design was a strategic decision that helped retain the existing audience and brand equity. At the same time, slight updates in design helped to create a smoother overall brand image.