Chess Academy “Shagi” (Steps) by Grandmaster Ernesto Inarkiev offers a unique, result-oriented methodology for teaching children and adolescents to play chess professionally. It allows completing the full path from beginner to master in just four years. The founder of the academy, Ernesto Inarkiev, is one of the best chess players in Russia. As of September 1, 2019, he is the 42nd in the world ranking of the FIDE International Chess Federation. As well, he’s European Champion 2016 and author of more than 50 publications.
For Chess Academy, Brandexpert Freedom Island created a logo, corporate identity, brand guidelines, advertising design, and two websites, one for the Academy itself, and the other for those wishing to acquire a chess academy franchise.
The design of the Shagi Academy logo uses a unique graphic image, a stylized elephant. In this image, you can easily find a Russin “Ш” letter, the capital letter in the brand name. Bright, colorful and dynamic corporate identity appeals to the brand’s audience and allows it to always remain diverse, interesting, and attractive.