Artfruit

Logo or packaging designing always requires development of at least two or three, and sometimes five concepts. And only one of them will be chosen. The same happened during the Artfuit brand restyling. Artfuit is one of the largest Russian suppliers of selected fresh exotic fruits, berries, tomatoes and green vegetables.
Рестайлинг: создание логотипа и фирменного стиля Artfruit — 2 варианта дизайна Комплексная разработка бренда Artfruit Дизайн фирменного стиля, который не был выбран

Two concepts have come to the finals: the first, fresh and restrained, revealed the positioning of the brand as a major supplier of fresh fruits and wild berries, the second — thanks to the presence of a cute Hedgehog, a connoisseur of all berry meadows, maintained close emotional contact between the brand and the consumer. Contrary to expectations, this time the rational approach won a victory over the emotional one.

Дизайн полиграфии и профессиональная фотосъемка для Artfruit Дизайн этикетки Artfruit Дизайн каталога продукции Artfruit Профессиональная фотосъемка для Artfruit Фудстайлинг и дизайн этикетки Artfruit
Создание сайта Artfruit

Two concepts have come to the finals: the first, fresh and restrained, revealed the positioning of the brand as a major supplier of fresh fruits and wild berries, the second — thanks to the presence of a cute Hedgehog, a connoisseur of all berry meadows, maintained close emotional contact between the brand and the consumer. Contrary to expectations, this time the rational approach won a victory over the emotional one.

Рецепты и гастрономический фудстайлинг позволяют стимулировать продажи Artfruit
Рецепты и гастрономический фудстайлинг Artfruit

The modular system sets the compositional rhythm and brings order and integrity to the site as well as its reflection on various devices. Also, a modular construction gives you a set of variations how to collocate different information and graphic blocks.

Дизайн упаковки и дизайн этикетки Artfruit Профессиональнаыя фотосъемка для бренда Artfruit Дизайн этикетки упаковки экзотических фруктов
Брендбук Artfruit
Дизайн логотипа и правила построения бренда, описанные в брендбуке Artfruit
Разработка логотипа Artfruit
Принципы создания логотипа Artfruit
Фирменный стиль в сувенирной продукции Artfruit
Фудстайлинг и дизайн упаковки Artfruit

All the attributes of the Artfruit brand (logo, corporate identity, website and packaging design) create the restrained and stylish concept and do not distract attention from juicy ripe fruits. Meet on the shelves!

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Предыдущий проект
Syrnaya Karta
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Tverskaya Zemlya