Hotel is located 13 km from Moscow in direction of Kashirskoye highway and just 16 km from Domodedovo Airport. The "Orlovsky" park-hotel is a cozy modern cottage town located right on the lake shore in a quiet, picturesque and ecologically pure birch grove. It seems to be an ideal place for profound relaxation at the end of the hard working week, as well for family vacation, wedding celebrations, birthdays, corporate events and conferences.
The system of brand identity was created according to brand positioning strategy and includes: brand platform, logo and corporate identity designing, ads creation and brand guidelines. Brand identity reflects the positioning of the brand Park Hotel "Orlovsky" in the segment of suburban hotels and focuses on the core values of the brand: special individual comfort, quality, service, attention to detail and refined style of the brand. Heraldic elements in design appeal to the great name and historical heritage of the brand, its aristocratic character and noble roots.
В проекте использованы фотоматериалы:
BRANDEXPERT «Остров Свободы» / ShutterStock
BRANDEXPERT «Остров Свободы» / ShutterStock
