Dochki-Synochki (literally ‘Daughters & Sons’) is the largest Russian retail chain selling goods for children and newborns. The chain unites more than 200 supermarkets around the country. New brand identity and a new interior solution for Dochki-Synochki are designed to shape the positioning of a modern retail chain, an absolute market leader in the segment of goods for children, newborns, and their moms.
The updated logo design allows enhancing its legibility thanks to a selection of a clear typeface and refreshed characters. New corporate identity with a vivid graphic environment from a variety of thematic illustrations allows creating a special atmosphere in each zone of the supermarket and in the digital environment of the brand. The new interior solution for Dochki-Synochki helps to highlight certain zones, build a logical and intuitive system of navigation while focusing customers on the most relevant and popular categories and making the shopping process extremely simple and delighting.