The category of "veal" includes only the meat of young bulls under 8 months of age. Pink veal tint is obtained thanks to a special feeding system based on a smooth transition from dairy to whole grain feeding with protein supplements and exclusion of iron. The result is a product of premium quality characterized by special tenderness and exceptional taste qualities.
BrandExpert brand agency "The Freedom Island" has developed an identification strategy, a package design of the entire range of the new product line, as well as the design of printing and promotional materials.
The key identifier of the new premium product is a special color code revealing the category of pink veal, as well as an engraving featuring a calf.