The amateur bicycle race ‘Sadovoe Koltso’ named after the Moscow Garden Ring is unique in scale event aimed at the development of cycling in Moscow. The race is organized by the National association of cycling amateurs and veterans with the support of the Government of Moscow. Anyone from the age of 18 can participate in races at 109 km, 78 km, or 47 km distances.
The logo and brand identity support the image of a large-scale sports event engaging people to take part in it. The logo design of the bicycle race looks great on the elements of navigation, souvenirs and fits perfectly into the medal given to each finishing participant. The brand’s identity uses the recognizable purple color, as well as additional image graphics with stylized images of key attractions of the Moscow city center.