MIRATORG

BrandExpert "The Freedom Island" has developed a positioning strategy, the updated logo, and a brand guideline that combined identity standards for the corporate brand of "Miratorg" and two retail formats in holding's structure. As a result of restyling, the new logo and corporate identity design allow visually to unite the previously scattered graphical solutions in the corporate and retail branding of "Miratorg". According to the current brand guideline, logos of the corporate brand, supermarket and meat shop use a single graphical solution, the unique lettering "Miratorg". It significantly simplifies the identification of the brand for a consumer.