Корпоративный брендинг Мираторг
Корпоративный брендинг Мираторг
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MIRATORG

BrandExpert "The Freedom Island" has developed a positioning strategy, the updated logo, and a brand guideline that combined identity standards for the corporate brand of "Miratorg" and two retail formats in holding's structure. As a result of restyling, the new logo and corporate identity design allow visually to unite the previously scattered graphical solutions in the corporate and retail branding of "Miratorg". According to the current brand guideline, logos of the corporate brand, supermarket and meat shop use a single graphical solution, the unique lettering "Miratorg". It significantly simplifies the identification of the brand for a consumer.

Разработка стратегии позиционирования Мираторг
Разработка стратегии позиционирования Мираторг
Разработка фирменного стиля бренда Мираторг
 Разработка фирменного стиля бренда Мираторг
Разработка брендбука холдинга Мираторг
 Разработка брендбука холдинга Мираторг
Дизайн наружной рекламы агрохолдинга Мираторг
 Дизайн наружной рекламы агрохолдинга Мираторг
Стандарты фирменной одежды Мираторг
Стандарты фирменной одежды Мираторг
Дизайн одежды сотрудников магазина Мираторг
Дизайн одежды сотрудников магазина Мираторг
Дизайн полиграфии бренда Мираторг
 Дизайн полиграфии бренда Мираторг
Оформление интерьера магазина Мираторг
Оформление интерьера магазина Мираторг
Ребрендинг Мираторг было стало
Ребрендинг Мираторг было стало

To effectively differentiate each of the projects, a communicative substring and special color coding are used: red for the corporate brand, green and brown for the supermarket, and simple brown for the meat shop. The image of the brand has become more clear, modern, stylish and recognizable, it effectively works on various types of surfaces, signboard, and advertising media.

Оказанные услуги:
В проекте использованы фотоматериалы:
Предоставленные заказчиком / BRANDEXPERT «Остров Свободы» / ShutterStock
Vnukovo Outlet VillageKupi Kolyasku

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