At a certain moment, it became clear that the company’s image required a comprehensive rethinking and development of a new modern corporate brand that would reflect the position of a leading market player and its strategy.
The Brandexpert agency helped the company to rethink its identity. We’ve created a new corporate brand strategy, developed a new logo design, corporate identity, brand guideline, POS materials.
The new logo and corporate identity acquired a pronounced color code that would allow making the brand more visible and recognizable. The graphic component of the logo stands for the entire range of stainless steel types: rolls, sheets, etc.
New corporate guidelines helped Globus-Steel to develop a strong and effective corporate brand, reflecting the key brand advantages.