Globus-Steel is one of the largest Russian manufacturers and suppliers of stainless steel in rolls, sheets, tapes, and pipes. For more than 20 years, the company has been actively growing and successfully developing, attracting tons of new customers.
At a certain moment, it became clear that the company’s image required a comprehensive rethinking and development of a new modern corporate brand that would reflect the position of a leading market player and its strategy.
The Brandexpert agency helped the company to rethink its identity. We’ve created a new corporate brand strategy, developed a new logo design, corporate identity, brand guideline, POS materials.
The new logo and corporate identity acquired a pronounced color code that would allow making the brand more visible and recognizable. The graphic component of the logo stands for the entire range of stainless steel types: rolls, sheets, etc.
New corporate guidelines helped Globus-Steel to develop a strong and effective corporate brand, reflecting the key brand advantages.