Novomoscovskiy is a multifunctional shopping, entertainment, business and social center. In addition to retail space and hypermarket, it includes own business area, fitness gym with a swimming pool, hotel complex and a set of related services. The target audience of Novomoscovskiy includes B2B and B2C segments: modern businesses and residents the New Moscow district.
Brand’s visual strategy reveals the whole spectrum of bright opportunities and perspectives opening for people and new district with Novomoscovsky. At the same time the graphic form at the core of the brand's identity indirectly resembles the cartographic form of the New Moscow region on the map of the capital. It allows to form a holistic image of the brand and emphasize the special role of this project in local infrastructure development. The unique corporate identity with bright, optimistic color palette supports the atmosphere of relaxation, entertainment and pleasure.