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Vnukovo Outlet Village

Brandexpert The Freedom Island has updated the visual strategy of Vnukovo Outlet Village brand and has developed a new brand Novaya Riga Outlet Village in the same corporate style.

Both projects, Vnukovo Outlet Village and Novaya Riga Outlet Village, are spacious shopping cities with a developed infrastructure and original architectural concept. Outlets provide their visitors with the opportunity to shop in leading brands’ stores with substantial discounts ranging from 30% to 70%.

The renewed logo design and a single corporate identity form a vivid, memorable image. This approach makes it clear to visitors that Novaya Riga Outlet is the second project of the successful and beloved over the years Vnukovo Outlet.
Brand guideline combines positioning strategy and brand standards within a single document.

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    AquarelleUtkonos

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    Brand Naming
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    Logo design
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    Brand guideline
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