Stellberg is a big supplier of stainless steel products, manufactured by the leading international companies. Previously, this company had a name “Global Stal”. Company “Global Stal” entered a big European financial-production holding in 2007. As a result, this company decided to do rebranding and requested branding company “Freedom Island” to do so. Strategic change should have been reflected first of all in the name, as the company entered the European market.
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