Twelve images are an integral part of the brand’s identification strategy. All of them are dynamic and unpredictable, the subjects of illustrations are constantly changing. This allows the brand to continuously develop, create new collections, change images for summer and winter, according to the season, to amaze their small customers and their moms.
The first concept, which eventually became the face of the brand "Constellation of Dreams", contains a dynamic image of the Baby Owl. It’s constantly changing, reflecting the mobile character of a kids’ brand. Authentic illustrations in brand's identity create an individual image of the brand and an emotional contact with the consumer. The continuous graphic pattern is used in packaging design, business documentation elements, and other media. It forms the basis of the brand's brand identity.