Branding agency “The Freedom Island” accomplished the strategic brand packaging design restyling of cheese and milk products brand “Syrobogatov”. The restyling project was undertaken in order to correct the positioning of the brand as a contemporary, actively developing brand providing Russian consumers with delicious milk & cheese products of outstanding quality. In renewed packaging design was used the specific contemporary photo approach emphasizing the outstanding, amazing taste of the product helping to support the new positioning strategy.

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