“Niti-Niti” is a cute, young and fashionable Russian brand of contemporary, exclusively designed clothes, accessories and presents for teenagers and young adults. All the designs are based on exclusive authentic illustrations of the world best young designers. The assortment of the brand covers a wide range of male and female T-shirts, sweatshirts, accessories for smartphones and other actual items.
The Niti-Niti branding project implied the brand franchise distribution and so it needed the creation of full and detailed brand guideline. As well BRANDEXPERT team created a full range of marketing communications and ads reflecting modern and optimistic brand character.