Fresh market "Lavrika" is a new fresh organic farm food supermarket for modern consumers appreciating the flavour of natural products.
Fresh products are delivered to the stores every day directly from the farms. This principle helps to provide the highest quality and freshness of all the products. At the same time the supermarket concept includes the own fresh-cafe, where you can stay for a lunch time having the best meals just cooked using the freshest natural products.
The "Lavrika" branding project includes: naming (development of a brand name), logo design, corporate identity design, developing of brandguide and the concept of interior design. Logo design, corporate identity and naming "Lavrika" appealing to the Russian "laurel" reflects the brand positioning in the segment of high quality healthy food. The concept of interior design allows you to manage effectively customer flows, focus on functional areas and increase sales.