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Сherkizovo

Branding agency BRANDEXPERT The Freedom Island has carried out restyling of the main product line of meat delicacies Cherkizovo Premium by the largest Russian meat producer Cherkizovo.

Within the project of new Premium line launch were created packaging and label designs revealing the high positioning of exquisite meat delicacies.Also professional photo shooting and foodstyling were carried out for Cherkizovo Premium. These instruments reveal the unique taste qualities, ways and situations of consumption of each unique product.

Для бренда «Черкизово Premium» проведена профессиональная имиджевая фотосъемка и фудстайлинг, позволяющие подчеркнуть уникальные вкусовые качества, способы и ситуации потребления каждого из деликатесов. Разработан дизайн каталога продукции, презентующий полный ассортимент бренда «Черкизово», а также дизайн календаря и комплекс POS-материалов, раскрывающих позиционирование, ценности и вкусовые качества продукта.

Also had been developed the name and visual image of a new line of dietary products based on turkey meat, aimed at people leading a healthy lifestyle and caring for their diet.

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