"Babuliny Producty” (translated as “The Grandmother’s products") is the brand of milk and dairy products mainly maiden using a special traditional sour. Thanks to this sophisticated technology the “Grandmother’s products" retain the traditional taste of the most valuable natural homemade dairy products. Restyling of the "Grandmother’s products " brand is intended to update the visual image of the brand, to emphasize the main value and the unique taste of such products, as well as get away from unnecessary association with a competing brand. The renovation of the visual image of the brand includes the logo design, corporate identity creation and packaging design of the entire product range.
The basis of the updated visual brand strategy "Grandmother products" put a unique pattern on the basis of handmaiden shawls, traditionally associated with the image of the native granny. This approach has created a unique platform for the further development of visual strategy, building an effective system of differentiation of the product line, based on the original color scheme for cultivation of different categories of milk and dairy products.