Разработка бренда морепродуктов Атлантика
Разработка бренда морепродуктов Атлантика
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Atlantica

The key reasons for the rebranding were the desire to strengthen the brand's position in the market, and effectively combine under a single brand a wide range of products. The former name "Fosforel" reflected only the segment of trout (forel means trout in Russian) and did not allow the brand to sell effectively fish of other species, seafood, preserves, etc. The transition to "Atlantica" brand name allowed the brand to comprise the entire product matrix and form a strong brand with a high market potential in the "middle plus" segment.

Ребрендинг продукции Атлантика
Ребрендинг продукции Атлантика
Дизайн упаковки морепродуктов Атлантика
Дизайн упаковки морепродуктов Атлантика
Дизайн этикетки сельди Атлантика
Дизайн этикетки сельди Атлантика
Фирменный стиль бренда Атлантика
Фирменный стиль бренда Атлантика
Дизайн визиток бренда Атлантика
Дизайн визиток бренда Атлантика
Нейминг морепродуктов Атлантика
Нейминг морепродуктов Атлантика
Дизайн логотипа морепродуктов Атлантика
Дизайн логотипа морепродуктов Атлантика
Профессиональная фотосъемка BRANDEXPERT Остров Свободы
Профессиональная фотосъемка BRANDEXPERT Остров Свободы
Ребрендинг было стало
Ребрендинг было стало

Brand’s identity creates a unique, bright, expressive, and versatile image. A unique image of the golden whale helps to focus on the exceptional quality of the product and at the same time allows the brand to grow and expand the range.
Watercolor stripes that form additional graphics at the heart of the identity form a unique memorable image of the brand and can be equally used in advertising and packaging design.
Brandexpert "The Freedom Island" has also developed a package design for the entire product matrix of the brand. The updated design is highly informative and effectively positions the brand in the strategic segment. Professional food styling makes the packaging even brighter and more attractive, allowing the consumer to make a right decision quicker.

Оказанные услуги:
В проекте использованы фотоматериалы:
Предоставленные заказчиком / BRANDEXPERT «Остров Свободы» / ShutterStock
Tverskaya ZemlyaSlavian Fest

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