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Kupi Kolyasku

Kupi Kolyasku

“Kupi Kolyasku” (“Buy a stroller” in Russian) is one of the largest Russian Internet retailers. Since 2011, it was recognized as one of the TOP-5 online retailers according to the Kommersant Publishing House. In 2017, the brand went into traditional retail with a unique offer for modern young parents. Now you can easily choose, explore at the store and order a stroller in just 5 steps using the terminal in a new retail store “Kupi Kolyasku”. The price of each item in the store and on the website is the same. BrandExpert "The Freedom Island" has developed a new identity, logo design, interior design concept, elements of internal and external navigation of the “Kupi Kolyasku” new store.

Концепция дизайна интерьера магазина Купи коляску

Авторские иллюстрации в дизайне магазина Купи коляску

Брендинг помещения магазина Купи коляску

Дизайн рекламы онлайн-магазина Купи коляску

Оформление пространства магазина Купи коляску

Дизайн рекламы розничного магазина Купи коляску

Особенности фирменного знака магазина Купи коляску

Фирменные иллюстрации онлайн-магазина Купи коляску

Оформление информационных плакатов Купи коляску

Подарочный сертификат магазина Купи коляску

Оформление каталога продукции магазина Купи коляску

New logo design has become laconic and more expressive. Now it’s much more convenient to use it both on the website, in the interior design and ads. A small heart is hidden in the stylized image of the stroller. It’s a sign of the love with which the brand chooses the best products for our children. Brand identity contains a lot of unique graphics used in the interior, as well as a bright and vivid color code serving for the retail space zoning. The concept of interior design allows us to effectively divide the whole store into a number of functional areas. The corporate identity allows consumers to find the necessary categories of goods quickly and easily. Thereby, the new identity and design turn the grueling shopping with the child into a fast and exciting journey.

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