Koto is the new brand in the segment of Japanese automobile accessories. Fast developing market of this segment creates a strong competition and makes every producer to stand out among others. Company “Freedom Island” made detailed analysis of volume, development perspectives and existing competitive environment, and also developed original name (naming) “Koto” which reflects the key aspects of brand positioning. Trademark and packaging design for the whole range of products emphasizes bright individuality of the brand, taking into account drivers’ preferences.
Товарный брендинг. Создание бренда автоаксессуаров Koto