"Azov Confectionery Factory" Rebranding
Azov Confectionery Factory is a leading Russian manufacturer of oriental sweets and a wide range of confectionery products based on natural fruits, fruit purees, nuts, and seeds. The product matrix of the Azov Confectionery Factory combines the broadest categories of products from natural eastern halva, sherbet, locum, gozinaki to the wide variety of fruit marmalade.
Azov Confectionery Factory has been successfully developing in the local and federal markets for more than two decades. Now it's focused on reaching the youngest target audience.
Corporate identity restyling and a new packaging design help the brend to expand its audience, while maintaining the loyalty of already existing consumers.